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81.
AbstractMotorsport is an under-researched area of socio-historical study. There is particularly limited academic understanding of female involvement in the social world of motorsports. Therefore, this paper focuses on the role of the media in presenting and establishing motorsport for women. In particular, a documentary analysis of articles published by a UK national newspaper group from 1890, and a case study of an all-female UK-based motor-racing championship are used to account for gendered processes that have influenced attitudes and behaviours towards women motor racers. The motor car emerged through technological progress in an overtly masculine-dominated industrial period. Traditional assumptions and biologically deterministic attitudes towards women were used by men to position motoring and motor-racing as a male preserve. Newspaper reporting throughout the 1930s suggests an era of heightened success for women motor racers as a result of gaining access to a key resource in the form of Brooklands motor-racing circuit. Following the Second World War, there was increasing commercialization and professionalization of male-dominated motorsport, as well as renewed marginalization and trivialization of female participants within the newspapers. These processes continue to influence perceptions of women in contemporary motorsport. 相似文献
82.
AbstractThe Olympic Games of the modern era are powerful global mediated events. Olympic cities receive an overwhelming examination by world media. As the 2016 Olympic host, Rio de Janeiro has been given an enormous amount of attention, both by the international media and researchers who looked at the urban spaces of Rio, the struggles over the hegemony of the city and the social meanings the Olympics bring to the host city’s citizens. However, studies over the historical relationship between Rio, sport and media are rare. This paper addresses the historical uses of the term Olympic by Brazilian media during the late nineteenth and the early twentieth centuries. By looking at the main articles in the newspapers of these periods, we examine the extent to which ideologies over sports have changed the way the Olympics were represented in Brazil’s national imaginary. We demonstrate how the use of expressions associated with the Olympics historically generated a closer appreciation of these events by the public. We also show how political authorities appropriated the Olympics for their own benefit. The paper concludes by asking whether or not the historical lessons from the early Olympic ideas in Brazil have been learned by the 2016 Rio Games organizers. 相似文献
83.
84.
电子书产业是信息社会中涌现出来的新兴业态,近些年来展现出巨大的发展潜力,台湾地区由于市场规模小,资源紧缺,往往难以实现产业发展中的规模效应。针对这一现状,台湾电子书平台在运营中另辟蹊径,以“创新性”“体验性”和“社交性”为发展方向,致力于丰富电子出版物的内容,提升平台的服务质量,培养读者的阅读兴趣,在实践中不断壮大电子出版市场。本文以台湾地区电子书城Readmoo平台的经营经验为例,深入分析台湾电子书平台的创新实践和运营哲学。 相似文献
85.
媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。 相似文献
86.
移动互联网飞速发展,社交网络与社交产品开始衍生出媒体属性,微信公众号成为人们获取资讯和信息的重要渠道,目前许多传统出版社已开设大量微信公众号。本文基于清博指数数据分析研究传统出版社微信公众号 Top50的排名、原创文章比例、原创公号比例等运营状况与存在问题,并在此基础上从内容创作、团队运营、宣传推广和品牌建设方面提出些许改进对策。 相似文献
87.
蒋贻杰 《广西职业技术学院学报》2019,(3):122-124
JIANG Yi-jie(Guangxi Vocational and Technical College, Nanning, Guangxi 530226) 相似文献
88.
网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。 相似文献
89.
《Sport Management Review》2016,19(2):133-145
The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion. 相似文献
90.
Phillip Hutchison 《Critical Studies in Media Communication》2016,33(2):154-167
This essay interrogates journalistic accounts of Texas Western College’s 1966 college basketball championship, a game in which an all-Black team defeated an all-White team. The analysis traces the evolving portrayals of the game over 45 years. In 1966 American journalists did not emphasize the racial aspects of the game and it was largely forgotten. Twenty-five years later, however, journalists reconstructed the game as a racialized legend, and this account evolved into an epic American narrative. The author argues that the epic portrayals, although aesthetically appealing, reflect problems with accuracy, appropriation, and commercial exploitation. The latter factor led to the legend’s motion picture adaptation as part of a troublesome “White Savior” cinema genre. 相似文献