An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

Digital Inclusion in Library Context: A Perspective from Users with Print Disability     

Wondwossen M. Beyene 《Journal of Web Librarianship》2018,12(2):121-140

Digital inclusion is a strategy pursued to foster social inclusion of those who have been sidelined from the mainstream of information society due to lack of access to digital technologies and the skills to use them. Libraries have been working to close the gap by providing access to computers, the Internet, digital content, and digital literacy programs. However, research reveals a new type of divide where digitally competent people could be digitally excluded. This shows the need for a better conceptualization of access and literacy. This paper commits to exploring the concept of access to digital content from the perspective of people with print disability. It involved in-depth interviews with ten participants with print disability where the International Classification of Functioning, Disability, and Health was used as a framework for data analysis. The overall analysis shows that digital inclusion would be more meaningful if it involved providing content in alternative formats and empowering users to make informed choices. Issues such as flexibility and adaptability in content presentation and design of content discovery tools are among those discussed.  相似文献   

A new approach to explore the knowledge transition path in the evolution of science & technology: From the biology of restriction enzymes to their application in biotechnology     

Xiaojun Hu  Ronald Rousseau 《Journal of Informetrics》2018,12(3):842-857

In this contribution, we develop a new approach to explore the process of knowledge transition from discovery-oriented science to technological fields, via applications-oriented research, including a mediator set. This trajectory is referred to as the D-A-T trajectory. It is shown how it can be constructed and measures are proposed to characterize the relational strength among different environments (discovery oriented research, applications-oriented research and patents) and the speed of evolution. Our approach is illustrated by a case study of three fundamental restriction enzymes articles. Among other results we found that 387 patents cited 124 of the 988 articles (a share of 12.55%) in the mediator set. Defining the non-patent references (NPR) transition rate as the number of citing patents divided by the number of articles in the mediator set yields a value 0.392. Our results suggest that the D-A-T path acts as a backbone and reveals important “invisible contributions” of an original scientific work during its evolution from discovery oriented research to outside academia. Our contribution provides a useful tool for bridging the existing gap in detecting the transition of knowledge between science and technology.  相似文献   

转型期高校图书馆存在的问题与对策     

郭玮 《山东电大学报》2003,(1):57-58

当前，面临转型期的图书馆事业存在着一系列的问题，解决的途径和对策需要我们从技术、经济、人才三方面进行认真研究。  相似文献   

论图书馆工作诊断     

孙长清 《湖南科技学院学报》2006,27(1):287-288

本文论述了诊断在图书馆工作中的实际作用,提出诊断学在图书馆工作的应用,图书馆工作诊断的内容和方法.  相似文献   

利用布尔方法对馆员知识自律影响知识共享定性比较     

刘小锋 《现代情报》2016,36(5):52-56

馆员知识自律模式体现了馆员知识转移行动并把自身最有利的知识应用到工作中,使复杂的知识从内化到外化得以知识共享。根据馆员自律特征,采用布尔代数方法,对表示馆员条件进行布尔代数定性比较。分析馆员知识自律特征结构以及和知识转移、知识共享关系。揭示馆员知识自律特征和知识转移和共享管理之间的联系,为馆员提供支持知识转移合适条件。  相似文献   

Confidence in prior knowledge,self-efficacy,interest and prior knowledge: Influences on conceptual change     

《Contemporary educational psychology》2014,39(2):164-174

This study explored how confidence in prior knowledge, self-efficacy, interest, and prior knowledge interact in conceptual change learning. One hundred and sixteen college students completed an assessment of confidence in prior knowledge, self-efficacy, interest, prior scientific understanding, and prior misconceptions before reading a refutation text on seasonal change. Students’ misconceptions and scientific understanding of seasonal change was then assessed before and after reading a refutation text, and again at a two week delayed posttest. Three profiles of students emerged based on their confidence in prior knowledge, self-efficacy, interest, prior scientific understanding, and prior misconceptions. The profiles included: (1) Low (low confidence, self-efficacy, interest, and prior scientific understanding and high prior misconceptions), (2) mixed (high confidence, self-efficacy, and interest, but low prior scientific understanding and high prior misconceptions), and (3) high (high confidence, self-efficacy, interest, and prior scientific understanding and low prior misconceptions). Results indicated that the mixed profile appeared to be most productive for conceptual change and that learner characteristics most productive for conceptual change learning may differ from those most productive in other learning situations.  相似文献   

基于Mystery Shopping的公共图书馆服务质量评估     

林绮 《江西图书馆学刊》2014,(2):39-41

解析Mystery Shopping评估检测法,研究威尔士公共图书馆服务质量评估Mystery Shopping项目,揭示该项目对国内公共图书馆服务质量评估的启示。  相似文献   

Correlates of staff motivation,satisfaction, and job performance of library staff in selected Nigerian University libraries     

Adeyinka Tella  Olamide Abigail Ibinaiye 《International Information and Library Review》2020,52(1):32-49

Abstract

This study examined staff motivation, satisfaction, and job performance among the librarians and library staff in six selected university libraries in Nigeria. The target population for the study includes the professionals and nonprofessional library staff. A total enumeration sampling technique was used to select 180 respondents, which represent the sample for the study. Data was collected using a self-designed questionnaire titled “Staff Motivation, Satisfaction and Job Performance Questionnaire” (SMSJPQ). Six research questions were developed and answered by the study. The results indicate that librarian and library staff are highly motivated with regular pay while the least motivational factor is frequent interaction with their friends. Library staff are primarily satisfied with their jobs when they are in constant link with their friends. Professional library staff significantly experience better work motivation than their nonprofessional counterparts. Significant correlation exists between staff motivation and job performance and between job satisfaction and job performance. In addition, the two factors (motivation and satisfaction) exert significant contribution to the determinant of librarians and library staff job performance. Based on the findings, the study recommended improvement in the level of motivation of nonprofessionals so that the significant difference with the professional counterpart would not be so much pronounced.  相似文献   

Business Intelligence Capabilities and Firm Performance: A Study in China     

《International Journal of Information Management》2021

The development of artificial intelligence (AI) technology expands the boundary of business practice, inducing the emergence and application of business intelligence (BI) that has promoted the transformation of information techniques to optimize business decision and operation. However, there is a lack of theoretical consensus and measurement of the technology embedded in BI at present. This study exploratively develops the Sense-Transform-Drive (STD) conceptual model of BI based on dynamic capabilities theory and organizational evolutionary theory to explain the core BI capabilities. By using factoring analysis and structural equation modeling analysis, we extract the latent constructs and empirically verify the validity of the STD model and further examine the correlation and mode of interaction of the three core BI capabilities and the impact of BI application on firm performance in the real economy with a sample contextual to Chinese business practices. The study results show that there are direct and high-intensity cumulative positive effects among the structural components of the STD conceptual model and BI-related dynamic capabilities can enhance operating efficiency and firm performance.  相似文献