基于知识的智能营销系统构建*     

刘希宋  喻登科  李玥 《现代图书情报技术》2008,24(5):56-60

在对国内外学者关于智能营销系统研究现状分析的基础上,提出基于知识的智能营销系统框架。系统框架包括数据库、知识库、模型库与用户界面4部分。分析数据库的内容与知识库中规则库与推理机的协同作用,并运用三层BP人工神经元网络模型构建系统的模型库,用于销售的预测分析。最后,演示系统的应用效果。  相似文献   

信息化环境下我国图书馆业务管理模式变革研究   总被引：13，自引：0，他引：13  

陈能华  刘昆雄 《中国图书馆学报》2004,30(3)

近百年来,我国图书馆的业务经历了由近代向现代管理模式的转变。从转变机制来看,图书馆业务管理模式的转变主要是靠他变机制的力量推动。我国图书馆业务管理模式整体变革,应从建立国家图书馆事业管理及协调机构、形成大的图书馆事业集团、优化图书馆内部业务管理部门入手,推进管理模式变革。参考文献11。  相似文献   

基于内容管理的数字图书馆模型探讨   总被引：5，自引：0，他引：5  

谌群芳 《图书情报工作》2005,49(2):35-38

简要描述内容管理技术的概念及功能,提出将内容管理引入数字图书馆中,构建基于内容管理的数字图书馆模型,并重点论述该模型的主要组成部分,包括4个业务系统(收集系统、管理系统、发布系统、工作流系统)和两个存储系统(元数据仓储系统、内客存储系统)。  相似文献   

深圳图书馆创客空间运行模式研究   总被引：1，自引：1，他引：0  

谢守美  聂雯  赵文军 《图书情报工作》2018,62(16):22-27

[目的/意义]以深圳图书馆创客空间开展的创客系列活动为例,探讨公共图书馆创客空间运行模式,以期为公共图书馆开展创客空间服务提供理论指导与方法参考。[方法/过程]通过研究深圳图书馆创客空间的服务定位、服务对象、服务支撑、服务内容、合作模式、管理机制等内容,探讨公共图书馆创客空间的运行模式。[结果/结论]公共图书馆创客空间开展创客教育与服务,应明确服务定位,提供精准服务;融合STEAM（科学science、技术technology、工程engineering、艺术art、数学mathematics）教育,制定跨学科的创客教育课程体系;引进社会资本,推广public-private partnership（PPP）模式。  相似文献   

An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

Export market orientation behavior of universities: the British scenario     

Yousra Asaad  Geraldine Cohen 《Journal of Marketing for HIGHER EDUCATION》2015,25(1):127-154

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.  相似文献   

刍议“大西柏坡”的红色旅游市场营销策略     

王鹏 《武汉职业技术学院学报》2011,10(5):118-120

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

论转让定价手段对企业全球化经营的作用     

王学鸿 《楚雄师范学院学报》2001,16(1):128-129

转让定价是跨国公司实现全球利润最大化绩效目标的重要手段。我国对外开放不能只引进处来直接投资(FDI)，我国企业还应开展国际化生产经营。我国企业国际化经营可以借鉴跨国公司转让定价策略，扬其所长，避其所短。但为促进我国企业国际化的进程，企业对转让价格的作用必须有比较清醒的认识。  相似文献