促进中学生社团正常运作的思考     

余维 《江苏教育研究》2013,(9):62-64

南京市中学生社团在运行过程中存在学生自主和学校主导之间、社团活动本身和学校教学之间的矛盾。只有通过完善社团的管理机制建设,提升学生社团的活动层次,强化社团活动的教育引导和优化学生社团的发展环境,才能促使学生社团管理自主化、活动社会化、组织规范化、管理常态化、布局合理化、运行高质化,更好地实现和发挥中学生社团应有的价值与功能。  相似文献   

市场营销攻心战略——品牌定位     

孙金一 《天津职业院校联合学报》2013,(9):53-55

定位是指品牌在顾客大脑里建立地位。定位是一种方法论,它贯穿于整个营销过程,决定了市场竞争的成败。本文从品牌作为商业竞争的基本单位入手分析,明确定位是以消费者大脑为中心,解析品牌定位攻心战略的三个层次。  相似文献   

浅谈高职教学运行管理     

于志培 《天津职业院校联合学报》2013,(8):21-23

随着学院教学改革力度的加大,整个学院的教学运行管理水平得到进一步提高。结合自身多年教学运行管理实践,认识到教务处作为学院教学管理职能部门,一方面跟紧学院教学改革的步伐,不断提高管理意识,另一方面结合本部门的特点,不断完善各项教学运行管理工作。善于总结经验,不断创新与提高,以教师为主导,以学生为主体,以教学资源为依托,组织协调相互配合,保证教学工作运行稳定、有序,教学质量不断提高。  相似文献   

高职院校实施院系二级管理的探索与思考——以天津滨海职业学院为例     

马连华 《天津职业院校联合学报》2013,(6):3-7,10

现阶段高职院校办学模式、管理机制的改革与创新,是高职教育发展过程中所面对的重大课题,该文以天津滨海职业学院管理体制的改革实践为例,运用积累规范与变革规范相统一的研究方法,探索、总结了实行院系二级管理的成功经验和基本规律,所概括的运行模式和操作方法,对于推动高职院校内部体制改革的科学化进程,提高办学的整体管理水平,有着较为重要的意义。  相似文献   

基于价值营销理论的高校图书馆服务     

刘小娜 《江西图书馆学刊》2013,43(2):101-103

价值营销理论关注消费者价值构成、成本构成。价值营销理论应用于图书馆的读者服务工作中,可提高读者价值,降低读者的成本,增强读者的满意度。以价值营销理论为指导,分析了图书馆读者的让渡价值系统的构成与特点,提出基于价值营销理论的高校图书馆服务策略。  相似文献   

Frankenstein @ Our Library–Monstrous Opportunities for Marketing     

《College & Undergraduate Libraries》2013,20(1-2):101-117

Abstract

When the Coates Library received notification that the ALA Traveling Exhibition on Frankenstein would be visiting Trinity University, staff reacted with excitement but also with a twinge of fear about all the effort entailed in developing programs and creating a major publicity campaign. This article focuses on the challenges the exhibit presented: who to turn to for help; how to involve members of the campus community; what to use for effective publicity; how to balance education and entertainment in the programs and their advertising; where to seek funds; and how to present three weeks of programming without exhausting the planners or overwhelming potential audiences.  相似文献   

Collaborating with Students to Develop an Advertising Campaign     

《College & Undergraduate Libraries》2013,20(1-2):139-152

Abstract

The Texas A&M University Libraries undertook a collaborative project with the local American Advertising Federation (AAF) undergraduate student chapter to develop a marketing campaign to advertise the availability of 30,000 netLibrary electronic books. The promotional campaign resulted in the creation of approximately 200 new user accounts and 3,800 e-book circulations within the first two weeks. The campaign of screensaver ads and posters that were developed are still in use for ongoing promotion of the netLibrary e-books. The AAF students benefited from having an ad campaign to include in their personal portfolios and the Libraries gained a creative and undergraduate student-focused advertising campaign.  相似文献   

Implementing an Action Plan     

《College & Undergraduate Libraries》2013,20(1-2):153-164

Abstract

A university library implemented a three-pronged marketing action plan to increase library visibility on campus. The plan included a publicity campaign, a formalized liaison program, and a user satisfaction survey. The year-long effort did return library instruction statistics to earlier levels but did not increase reference usage. Several factors are identified as potential causes for its limited success.  相似文献   

Matching Media to Audience Equals Marketing Success     

《College & Undergraduate Libraries》2013,20(1-2):47-64

  相似文献   

Marketing Electronic Reserves at a University Library     

《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(4):93-102

SUMMARY

Jacksonville State University's Cole Library implemented electronic course reserves in 2002. As with any new service, a marketing plan was prepared to ensure success. This article details the methods used to market the new service to the faculty and students at JSU. Included is a discussion of some unexpected benefits of the marketing effort and how to address resistance to the change from a traditional print service to an electronic service. This article will help fill a gap in the literature by describing one library's attempt at marketing electronic reserves to ensure a smooth transition from traditional reserves to electronic.  相似文献