共查询到20条相似文献，搜索用时 125 毫秒
1.
ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
2.
3.
4.
AbstractThis study presents seven change management strategies for public libraries: (1) specify the major issue, (2) map the decision cycle, (3) identify circuits and tessellations, (4) target receptive audiences, (5) mobilize civil society support (6) minimize resistance with win-win issues, and (7) maintain legitimizing processes. These strategies are derived from historical case study of a single US case over a 93-year span. The strategies are elaborated using qualitative data from the case. The findings build on existing literature and contribute new knowledge and new methods to the research area. The strategies have practical import for public library managers. 相似文献
5.
ABSTRACT Information professionals strive to understand the needs of communities in order to discover ways to connect and engage them in library resources and services. Positive word-of-mouth communication remains one of the most powerful tools used to develop mutually rewarding connections with the community. This article argues that libraries can harness the power of brand advocacy to transform their patrons into the most enthusiastic sharers of information, or informal brand advocates. Moreover, it emphasizes how libraries can carefully build and maintain mutually rewarding community connections through effective brand advocacy by utilizing the STEPPS framework – Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Each principle in this framework can help an organization to effectively spread important brand messages. While the social currency principle encourages people to talk about topics that make them appear more favorable to others, triggers provide everyday cues that remind people of the library brand. Emotion focuses on appealing to feelings and the public principle calls for initiatives that advertise the brand. Finally, practical value motivates people to spread useful information and the stories principle explains that people share their experiences through memorable narratives. The article calls for adopting a holistic approach toward brand advocacy in applying the STEPPS framework in libraries. 相似文献
6.
《期刊图书馆员》2013,64(3):193-209
SUMMARY Libraries' information consumer market share continues to freefall despite the opportunities that have emerged with the arrival of the Information Age. We've built digital libraries, offering access to immense digital collections of quality resources, and online service desks staffed by skilled experts, but the crowds are not coming. Marketing missteps are largely to blame for the declining role of libraries in people's lives. There is an awareness gap between the offering of digital libraries and the communities they serve. Word-of-mouth (WOM), or referral marketing, modeled on blogs like Slashdot <http://www.slashdot.org>, is the key to increasing traffic to licensed digital library resources. Face-to-face and electronically mediated WOM marketing can turn back the tide of falling market share, and regain lost positioning, in the communities a library serves. 相似文献
7.
AbstractDigital libraries and their librarians face a challenge to remain visible to users since almost all their resources can be accessed without having to visit the library space. Libraries with a primarily electronic collection can promote their visibility through creative programing that draws people into the library space or provides opportunities for users to engage with librarians. A new, primarily digital academic health sciences library shares its experiences with developing creative user events and programs to promote the library’s visibility. 相似文献
8.
《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(3):105-112
ABSTRACT Electronic reserves are being offered at colleges and Universities across the country creating an opportunity for collaboration between the library units of academic libraries. Library units with course reserves in medium and large academic libraries can capitalize on the benefits working with a centralized scanning unit, thus consolidating the scanning process of electronic reserves processing. The cooperation between library units to provide better service results in a positive relationship between course instructors, students, and the library. 相似文献
9.
《College & Undergraduate Libraries》2013,20(1):15-24
Abstract Many academic institutions are creating electronic libraries and reorganizing technology units, such as computing centers, libraries, media centers, and telecommunications offices, into central administrative reporting structures. Usually, these are larger institutions. This article is a case study of how a smaller academic institution, Carthage College, merged the library and computing center in a short time to create an electronic teaching library. 相似文献
10.
11.
12.
《The Reference Librarian》2013,54(75-76):307-316
Summary During the fall of 1999, the libraries at the University of New Orleans (UNO) and Louisiana State University (LSU) embarked on a collaborative effort to instruct faculty members to access and use electronic library resources. The libraries, both members of the “Louisiana Library Network” and the LSU System, coordinated the instruction program and implemented it at the respective institutions. The program was successful at both universities, receiving positive feedback from the participants. At LSU, the program has expanded to include student and staff participants as well as faculty. Moreover, the program is available for implementation by other libraries through the Internet. 相似文献
13.
14.
ABSTRACTThis case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included. 相似文献
15.
《Public Services Quarterly》2013,9(4):43-65
Abstract “Drop-in” workshops historically played important roles as components of instruction programs in college and university libraries. Unrelated to any specific course and initiated largely at the library's discretion, these sessions-along with tours, course-related library instruction sessions, and credit courses-served to introduce library users to the basics of information research as well as the organization of particular, local libraries. Perhaps because of increasing demands for library instruction and upon instruction librarians' time, as well as changes in values brought by the focus on information literacy, workshops have not factored significantly in recent library literature. Workshops still merit continued attention-as well as marketing to maximize their attendance and thus their effectiveness-because they uniquely allow students, faculty, and staff to behave as lifelong learners, not just to learn the information literacy skills characteristic of lifelong learners. Data from over a decade's worth of drop-in workshops at New Mexico State University underlie the discussion herein of ways to market workshops successfully by attention to their topics, their timing, and publicity. 相似文献
16.
Ben Wynne Simon Dixon Neil Donohue Ian Rowlands 《New Review of Academic Librarianship》2016,22(2-3):337-349
ABSTRACTThis article outlines some of the opportunities and challenges of changing what the library “brand” means to academic and professional services staff in the rapidly changing environment of UK higher education, taking the University of Leicester as a case study. It makes a practitioner contribution to the growing body of evidence of how libraries are extending their role and how their customers are responding. It begins by considering the drivers for change in the higher education and scholarly information environments and how these are influencing the development of library services at the University of Leicester. The topics considered include researcher development, Digital Humanities, Open Access, independent learning, and curating the university's own information assets. The impact of these developments is outlined and how an evolving approach to strategic marketing is beginning to change perceptions as the boundaries of the library's role extend. 相似文献
17.
Sheila Egoff 《International Information and Library Review》2013,45(3):265-279
AbstractIn Great Britain and the United States common developmental issues have resulted in the evolution of two very different models of school library provision. In the United States, school libraries are integrated media centers, separate from public library influence, staffed by specialists with dual training in teaching and librarianship, and dedicated to an educational mission. British school libraries are contested terrain with two patterns of staffing, support by Public Library Services, and incomplete formulation of mission and rationale. This article discusses five factors which have facilitated or retarded school library development in the two countries (standards, staffing and certification, government support, rationale, professionalization) and generalizes about development factors and the successful promotion of school libraries. 相似文献
18.
《Journal of Web Librarianship》2013,7(1):93-108
Abstract Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+(tm) results and strategic-planning documents indicated a need for a new type of measurement. The current literature on e-metrics focuses predominantly on vendor-based network statistics and reporting standards and other collaborative projects by various academic libraries around the world, such as the International Organization for Standardization, National Information Standards, Project COUNTER, and the Association of Research Libraries. There is no evidence within the body of library literature of academic libraries incorporating the use of e-metrics to measure the success of the library website in relation to library strategic planning and marketing. The purpose of this research paper is to consider how academic libraries can use web-conversion rates as a managerial tool for measuring a website's success and provides an outline for further research into a more strategic application of e-metrics as it relates to library strategic planning and marketing. 相似文献
19.
Elizabeth E. Park 《The Reference Librarian》2020,61(2):87-96
ABSTRACT As librarians strive to reach students and share reference content, text messages are a new avenue to explore. Although many libraries receive reference questions through text, few initiate the conversation. Sending text messages with video tutorials relevant to class assignments has been an effective and innovative outreach at Bethel University’s College of Professional Studies (CPS). Over three years, we have sent 1,099 text messages and 38% of the video links included were clicked. Students saw the message and clicked the link at a significantly higher rate than links inside e-mail campaigns, as compared to industry standards and CPS’s statistics. Text messages are an effective form of communication because they are prevalent, have a high likelihood of being read, and their content can be easily tailored. Students and the broader academic community do not expect a text from the library and it builds social capital with them. This social capital is a valuable benefit to librarians seeking to demonstrate their relevancy in a competitive information environment. A similar initiative could benefit several areas in an academic library. Personal librarians, first year experience librarians, distance education librarians, or librarians supporting student success could build relationships through this level of individualized contact. 相似文献
20.
《The Reference Librarian》2013,54(72):113-122
Abstract Libraries are at a crossroad. Down one road are the traditions long accepted by libraries as the proper way to run a library. The other way leads the libraries into the challenges and chaos of the Internet. There are innovative attempts to use the potential of the Internet to redirect traditional patterns of access to information and services. 相似文献