传统文化在广告中的运用     

周松伟 《怀化学院学报》2011,30(1):23-25

传统文化是一个动态概念,是文明演化而汇集成的一种反映民族特质和风貌的历史产物,是历史上各种思想文化、观念形态的总体表征.而植根于传统文化之中的广告在主题选择,广告语运用,表达方式等方面必然受其影响.因此,清楚了解传统文化在广告中的作用,努力寻找传统文化与广告的结合点,做到两者的平衡与协调对现代商家广告理想效果的取得尤为...  相似文献   

以色列科技创新体系对提升中国竞争力的思考     

董洁 《科技管理研究》2020,(24)

以色列科技创新体系是保证科技创新竞争力的基础。科技创新体系中政府设立创新行政管理机构,高校负责创新科学技术攻坚,企业保证应用研发和技术转移,形成高效的国家科技创新体系。以色列政府制定一系列促进科技创新的政策、法案和计划,营造良好的营商环境,以此增强高校科技创新动力和企业创新活力等,其较为完善的科技创新体系可为我国创新发展战略的实施提供经验借鉴。  相似文献   

The undulating contours of sōgō geijutsu (total work of art), or Hanada Kiyoteru's thoughts on transmedia in postwar Japan     

Ken Yoshida 《Inter-Asia Cultural Studies》2013,14(1):36-54

This article provides an insight into the theorization of sōgō geijutsu or the work of total art during the postwar decades in Japan, primarily through the language of Hanada Kiyoteru, a notable communist critic during the 1950s, as a way to present a discursive precursor to what would be explored as intermedia in the 1960s. It is an attempt to trace the debates that were seen in journal Sōgō Bunka, which was established immediately after the war, and how the question of collectivity and collective production of art was discussed among the contributing critics, artists, and intellectuals. Totality as some may know already, is a problematic term that comes close to the wartime notion of ‘totality’, as it was employed for Japanese government's ideological deployment for its war efforts. Although the term has accrued a sinister ring, the critics mentioned in the article, especially Hanada, were determined to reclaim the term as a way of devising a postwar aesthetic-political platform. One important component of sōgō geijutsu was popular art and its relationship to the masses, as it was designed to relocate avant-garde art practices to the juncture of popular space and political praxis, while critiquing the modernist avant-garde art associated with high art. In addition to providing a fuller historiography of intermedia (or transmedia) in Japan, interrogating sōgō geijutsu also serves to shed some light on the complex and multivalent discourse of locating a ‘people’ and their communicative action. Through this history, the term totality gains a greater texture, no longer dismissible as a mere vestige of fascism in the minds of the Japanese artists and critics.  相似文献   

Comfort,Class and Climate Change: The Rise of Glass in Late Medieval and Early Modern Domestic Architecture     

Daniel Jütte 《Cultural and Social History》2013,10(5):621-641

ABSTRACT

In the modern world, glass windows are considered an indispensable element of the built environment. Throughout premodern times, however, glass was not universally used in European architecture. This article argues that the rise of glass in Western architecture was neither an inevitable nor a linear process, but rather a response to certain social, cultural and environmental factors that gained increasing relevance from the late medieval period onwards. In other words, glass windows are a cultural convention, reflecting some of the wide-ranging and transformative challenges that Europeans faced in the late medieval and early modern period.  相似文献   

以五大发展理念引领体育强国建设     

李龙 《北京体育大学学报》2017,40(8):1-7

摘要：运用文献资料法，对以五大发展理念引领体育强国建设进行了系统研究发现：以习近平同志为核心的党中央站在中华民族伟大复兴和人类文明发展的历史高度，深刻阐明了以创新、协调、绿色、开放、共享五大发展理念引领我国体育强国建设的新思想和新战略。五大发展理念奠定体育强国建设的理论基础和历史方位、勾划体育强国建设的顶层设计与逻辑进程、彰显体育强国建设的中国担当和方法论启示、凝聚体育强国建设的中国力量、铸就体育强国建设的中国方案。以五大发展理念引领体育强国建设思想是对中国特色社会主义体育发展规律的新认识，丰富和发展了中国特色社会主义理论体系和马克思主义体育思想。研究以五大发展理念引领体育强国建设将深化对中国特色体育发展理念的认识，增强中国体育发展的道路自信。  相似文献   

Designing policy: collaborative policy development within the context of the European capital of culture bid process     

Stephen Kinsella  Annmarie Ryan 《Cultural Trends》2017,26(3):233-248

ABSTRACT

How do ideas become policies? What route do they take from inception to implementation and what criteria are used to evaluate one set of proposals against another? This paper examines the development of the Creative Work Fellowship policy proposal in Limerick, tracing the origins of the idea, itself a contended and negotiated object, from discussions between academics and policy-makers through to scoping, pitching and scaling the policy to its eventual users. This policy idea was designed during the Intelligence Unit (IU) commissioned by Limerick2020 as part of the city’s bid to become European Capital of Culture in 2020. The IU took the form of a policy think-tank, tasked with generating insights, ideas and policy proposals into the place of culture within Limerick city and region. The IU structure created a set of actors and an epistemic community capable of both generating and using ideas effectively, chiefly through two mechanisms. The first involved a robust critique and rebuilding process that every element of the policy was exposed to; the second involved feedback from interested parties at specific stages in the process. This created a series of “policy entrepreneurs” capable of taking a fully costed and modelled policy suggestion to government. The findings presented in the paper include an analysis of the collaborative nature of this policy development process, Based on this framework, we also consider the role of the European City of Culture bid process as catalyst for policy development in a regional context, and present findings on this subject.  相似文献   

体育与人文外交     

陈世阳  刘佳  刘洋 《北京体育大学学报》2016,39(2):6-10+15

摘要：为了探究体育与人文外交关系，丰富人文外交的理论与实践，推动体育发挥其应有的外交功能，运用文献资料法，对人文外交的提出，体育在人文外交中的地位与功能进行了分析。基于文献资料的研究，认为人文外交是中国外交的重大创新，是中国基于国内外形势的反应，其中2008年奥运会的成功举办是中国提出人文外交的直接动因。体育是人文外交的重要组成部分，体育在人文外交领域的功能：体育外交是政府间外交的组成部分；体育是进行公共外交的典型方式；体育外交是民间外交的重要部分。中国社会特别是体育界应高度重视和大力发挥体育外交的作用，更好地发挥体育在对外交流中的价值和功能，服务于现代化和体育强国建设。文章从理论层面丰富和完善了体育外交的研究。  相似文献   

探索中国《易》文化哲学思想中的运动健康原理     

沈玉梅 《广州体育学院学报》2016,(4):45-47

中华民族的古老哲学中以《易》文化最为璀璨,《易》文化中探寻了宇宙中天体的运行规律,然后经验的总结出这些天体运行对地球以及人类的巨大影响,提出人类在体育运动中要遵循一定的天体运行原理和自然变化原理才能够获得人类自身的健康和发展的哲学思想.从易文化中阐述的五大行星运行、春夏秋冬四季运行和月球运行对人体的影响中割析了人体体育运动要遵循的运动原理,总结出人体在从事体育运动时要在一定的时间遵循一定的运动原理才能达到人体正负能量的交替滋长,达到身体的和谐和健康发展.  相似文献   

学校武术教育百年的演进逻辑与文化反思     

李源  赵连文  梁勤超 《北京体育大学学报》2016,39(6):110-115

摘要：学校作为中国武术文化传承的重要场域，一直备受学者关注。本文以我国学校武术教育为研究对象，运用文献资料法、访谈法、历史研究法等探源我国学校武术教育的形成模式，梳理学校武术教育百年的演进逻辑，并对学校武术教育存在的问题进行了学理上的反思，以期为今后学校武术教育发展的顶层设计提供借鉴。研究认为：我国学校武术教育是一种“后发内生”的发展模式；其百年的演进逻辑表现为：从“武体分离”到“以武入体”的“体育化”演进；从“强种卫国”到“文化传承”的民族主义演进；从“由拳入操”到“段位入校”的“套路化”演进；从“以武强身”到“武以成人”的“身体化”演进。学校武术教育“体育化”的发展逻辑使其丧失了自主性独立发展的生存空间；学校武术教育“套路化”演进消解了武术作为传统文化载体和技击表征的意义；学校武术教育应当承担起武术“拳种”传承的功能，实现对学生“武以成人”的终极教化。  相似文献   

Shared future – shared values? Taking stock of the peace process in Northern Ireland: teenagers’ perspectives     

Martina McKnight 《Cultural Trends》2017,26(3):216-232

ABSTRACT

Although preceded by years of political and policy developments, the signing of the Good Friday Agreement (or Belfast Agreement) in 1998 is generally regarded as marking the end of conflict and the beginning of the transition to peace. However, this transition has been neither linear nor straightforward. Divisions, both physical and symbolic, reflecting collective identities and ‘otherness’, remain resistant to change and continue to foster sectarianism, mistrust and outbreaks of violence. Despite some positive change, not least of which is the absence of sustained violence, the majority of neighbourhoods and schools remain either Protestant or Catholic. Drawing on data from the Young Life and Times (YLT) survey, an annual attitudinal survey of 16-year-olds in Northern Ireland that has been running since 2003, this article explores what young people's perspectives reveal about the complexities and the challenges involved in transitioning to a more shared society. Where relevant and possible, their attitudes are compared with those expressed by adults in the annual Northern Ireland Life and Times (NILT) survey. A primary focus on tracking teenagers' attitudes is important for a number of reasons. While often regarded as a ‘post-conflict’ generation, segregation and polarisation remain features of teenagers' everyday lives and the political landscape. Children and young people are one of the four key strategic priorities in the latest government strategies to build united communities and achieve change and are embedded in the Programme for Government 2016–2021. If these government commitments are to be realised, the voices of young people must become central rather than peripheral. It is important, therefore, that their opinions are not only sought, but also interrogated and fed into policy.  相似文献