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Amy O'Connor 《Journal of Applied Communication Research》2006,34(3):263-284
This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech. 相似文献
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Amy Brand 《Learned Publishing》2004,17(3):225-230
CrossRef is an independent membership association for building collaborative publishing technologies. Its mission is to provide services that enable the scholar to reach source material easily; it focuses on methods that are best achieved through collective agreement among publishers. The CrossRef network now covers millions of journal articles and other content items from hundreds of publishers. This article looks at CrossRef's significance for the online research experience, four years after the launch of the CrossRef initiative. 相似文献
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John Roberts 《Archival Science》2005,5(2-4):185-201
Both macroappraisal and the Australian records continuum-based DIRKS methodology have been influential in the New Zealand
debate on appraisal in recent years. The primary influence of macroappraisal has been in the area of prioritisation of appraisal
work. This paper considers New Zealand thinking on prioritisation, and the influences of risk management and functional analysis
on this issue. A lack of agreement on the purpose of appraisal in the professional literature is noted, and some personal
suggestions are offered on a model taking elements from macroappraisal and other methodologies. 相似文献
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Amy Genders 《Journal of Radio & Audio Media》2018,25(1):142-155
Today more than half of all radio listening in the UK is occurring through digital platforms. Within this context the BBC’s current arts proposition provides a valuable insight into how public service broadcasters are adapting and responding to this burgeoning digital audience. In particular, attention is drawn to the ways in which digital platforms are used to supplement and enhance the auditory listening experience. In doing so, the present article argues that radio continues to occupy a significant position in furthering public engagement with the arts due to, rather than despite of, advances in digital technology. 相似文献
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