排序方式： 共有49条查询结果，搜索用时 15 毫秒
1.
《Sport Management Review》2016,19(4):431-440
The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team identification, this research proposed a conceptual model delineating the social psychological process for international consumers during the phenomenon. Using an online survey with a convenience sample in Taiwan, structural equation modeling, including confirmatory factor analysis (CFA) and path analysis, validated the conceptual model and confirmed the relationships between constructs in the model. Results indicated that Taiwanese identification positively influenced player identification, while player identification mediated the relationship between Taiwanese identification and team identification. Consequently, team identification positively influenced NBA involvement. The research findings together contribute to explicating the mechanism behind consumers’ self-categorization process during the “Linsanity” phenomenon while offering implications for international sport marketing. The research concludes with suggestions for future research. 相似文献
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台湾文学研究前沿问题(笔谈) 总被引：1，自引：0，他引：1
本专辑集中讨论了台湾文学研究的一系列前沿问题:当前台湾文学的主流;“重写台湾文学史”;台湾文学的史料发掘的意义;祖国大陆台湾文学研究的现状与新空间的展开;“现代性”与台湾文学研究;分析台湾文论的后结构转型及其影响;提出从文本的语言形态进入日据时期台湾文学研究的理念。 相似文献
3.
根据"台湾区电机电子工业同业公会"2009年的《TEEMA调查报告》,重庆市的台商投资环境近年来不断改善。渝台交流平台的搭建、内陆开放高地的建设、国家优惠政策的支持、产业基础的良好配套、信息产业的打造等有利于重庆进一步吸引台商投资。但重庆整体投资环境与东部沿海地区尚存差距,面临其他中西部地区的激烈争夺、物流成本偏高、经济外向度不强等因素也将在一定程度上制约台商投资重庆。重庆市在招商引资中要吸取东部地区的经验教训,完善相关引资优惠政策并保持延续性,提升行政透明度;要加强金融改革和知识产权保护,并加快构建现代化综合运输体系。 相似文献
4.
林晓珊 《佳木斯教育学院学报》2011,(2):48-48
通过对闽南语"逆序词"的界定、类型、特点等方面进行的分析,预测了它的发展趋势,希望人们理性地看待它存在的问题。 相似文献
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在明末以前,中华传统儒学一直未能在台湾地区形成影响。到了清代,台湾隶属于福建,闽都福州由于其特殊的政治、经济、文化地位,对台湾儒学的传承与发展产生了广泛而深入的影响。闽都文化对台湾儒学发展的影响,主要通过台湾的官学、书院、社会教育三方面得以表现。 相似文献
6.
This study investigated the use of alcohol and other drugs among 193 Taiwanese female college students currently attending Tainan Women's College of Arts and Technology. Using the Core Alcohol and Drug Survey, participants were asked to identify: (1) which substances they have used in the last year and during the past 30 days, (2) the frequency of substance use, and (3) the consequences associated with the use of alcohol and other substances. Results indicated that alcohol and tobacco were the most commonly used substances. Compared to a similar study, alcohol use in the last year was considerably higher among the participants in this study and tobacco use was considerably lower. During the past 30 days, the use of both alcohol and tobacco were relatively low. Implications for college counselors and college officials are discussed. 相似文献
7.
吴珍美 《上海师范大学学报(哲学社会科学版)》2003,32(2):21-28
两岸经贸关系自1979年开始交往以来,经过20余年的发展,已经有了长足的发展。两岸经贸的发展,特别是台资企业在大陆的迅速崛起,在台湾岛内引起了不小的联动效应,如工商企业“投资热”一波胜过一波,民众各界“登陆潮”一浪高过一浪,朝野党团推动两岸“三通”前仆后继,台湾当局“戒急用忍”戒不住两岸经济融合等。随着祖国大陆经济的进一步发展,随着两岸人民的密切往来和经济的更加融合,台湾同胞最终会在事关台湾前途的重大问题上做出正确抉择。 相似文献
8.
Hsuan-Yi Huang 《Paedagogica Historica: International Journal of the History of Education》2019,55(1):101-120
ABSTRACTHistory curriculum and textbooks, as a key mechanism of constructing collective memory, play a critical role in shaping national, social, and cultural imaginations of the young. This paper analyses history textbooks in Taiwan during the martial law period (1950–1987) to explore narratives about Taiwan and examines the ways in which those narratives as collective memory created particular images of Taiwan. The analysis indicates that history textbooks delineated two threads of narrative, one is a Sinicisation narrative, namely Chinese colonisation, and the other is Chinese restoration narrative. The Sinicisation narrative constructed particular collective memory about Taiwan being of Chinese descent and an inheritor of Chinese culture, lost and restored by China after World War II. In the narrative of restoration, Taiwan was imagined as reborn to be the model child of Chinese descent that was obligated to emancipate all Chinese compatriots from Communism and to ultimately realise the goal of Chinese reunification. These narratives served for emancipating Taiwan from Japanese colonisation and constructed particular collective memory that Sinicised Taiwan for Chinese restoration. The image of Taiwan as Chinese descent, identified with Chinese culture, has endured to the present and continue to shape imaginations and discourses about Taiwan in the present. 相似文献
9.
段小梅 《福建师范大学学报(哲学社会科学版)》2009,(6)
受沿海地区土地供应紧缺、劳动力价格上涨、缺水缺电等诸多因素的影响,部分台资企业正逐步从沿海向内地转移,中部地区作为连接东西部的纽带已日益受到台商的青睐.本文首先分析了台商投资中部地区的区域特征、产业偏好,接着以"台湾区电机电子工业同业公会"2008年的为依据,评估中部地区的投资环境,并进一步剖析该地区吸引台商投资的机遇和挑战,最后提出相关政策建议. 相似文献
10.
文化是一种软权力,在国家与国家、国家与地区之间的关系中有着特殊的意义。日据时期,日本在台湾实行了文化上怀柔、同化的政策,其巅峰期是20世纪40年代的"皇民化运动",这一政策产生了复杂而深远的后果。它促进了台湾意识的形成,促使岛内产生了"日本情结",也开启了日台特殊关系的滥觞;同时,由于日本殖民政府在文化上的一系列去中国化措施,对两岸关系带来了长远的负面影响。该文旨在从文化的视角解读日本殖民时期的对台政策,以及这一政策对日台、中日、两岸关系产生的复杂的历史影响。 相似文献