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1.
影响我国足球联赛上座率的因素与对策研究 总被引:10,自引:0,他引:10
上座率是联赛的根本。研究表明影响观众出席人数的主要因素包括:球迷动机因素、比赛吸引力、经济因素、竞争因素、人口统计学因素、体育场因素、体育对社会的价值、体育专注和体育迷地位。除此之外,国家队比赛成绩、比赛公正程度、赛制安排等也影响比赛的上座率。 相似文献
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网络时代大众传播研究者面临的挑战与机遇——从受众研究和内容分析说起 总被引:3,自引:0,他引:3
互联网似乎是一把双刃剑 ,它为受众调查和内容分析提供了新的机遇 ,但是多年来研究者们所遇到的一些老问题依然存在。大众传播研究趋于改善还是恶化 ,将取决于研究者使用互联网的技能。 相似文献
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本文为全面、系统了解北京普通高校学生参加课外体育活动的现状以及存在的主要问题,为进一步贯彻实施学校体育有关法规和深化学校体育教育改革提供参考依据,为加强大学生课外体育活动的宏观管理与科学指导提供帮助。研究表明,大多数学生能参加课外体育活动,但有9.07%的学生从来不参加课外体育活动,主要受场地器材不足等客观条件的影响。各校应加大对场地设施的建设,改善运动场地,器材设备和卫生条件,为学生创造一个良好的锻炼环境,使越来越多的学生逐步养成经常进行体育活动的良好习惯。 相似文献
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从读者心理学角度出发,围绕图书馆开展心理健康教育的各个环节,以读者的感受为中心,周密设计调查内容,全面系统地展开客观分析,具有较强的实践指导作用。参考文献8。 相似文献
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西方公共电视的节目评估:收视率悖论 总被引:3,自引:0,他引:3
在经营和编辑上试图独立于政府控制和商业影响的西方公共电视系统在评估节目时面临着使命与效率的冲突。收视率依然是公共电视系统在判定理想节目时的关键指标 ,但是并不是唯一的“指南针” ,各公共电视系统往往是综合使用收视率和收视质的表现评估节目价值。 相似文献
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中国图书馆学专业教育层次化探讨 总被引:3,自引:0,他引:3
当前,图书馆学专业教育面临着专业萎缩、生源不足、学习动力不足等危机。针对这些问题.本文提出了进行中国图书馆学专业教育层次化改革的设想,同时提议教育部图书馆学学科指导委员会的作用,实施图书馆从业人员资格认证制度。 相似文献
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Tanya Muscat 《Journalism Practice》2018,12(2):220-235
When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism. 相似文献
9.
"高考不分文理"将为大学推进本科教学改革和实施通识教育带来契机。本文以"高考不分文理"改革目标为背景,运用系统思考原理,讨论了大学本科教学改革的成长上限,揭示了本科教学改革的高杠杆解,并尝试提出了本科教学改革的路径:把课程实施大纲作为本科教学改革的高杠杆解,通过推行课程实施大纲,分三步持续推进本科教学改革,实现本科通识教育的改革目标。 相似文献
10.
This paper explores how a group of undergraduate Human Movement Studies (HMS) students learnt to know about the body during their four-year academic programme at an Australian university. When students begin an undergraduate programme in HMS they bring with them particular constructions, ideas and beliefs about their own bodies and about the body in general. Those ideas and beliefs are often challenged, disrupted or reinforced according to discourses and practices to which students are exposed and which they experience throughout their programme of study. The courses that these students take in their in HMS degree programme present to them different perspectives about health and the body. Some perspectives take the status of taken-for-granted truths and others are dismissed or ignored. Taking a Foucauldian perspective, this paper explores the dominant discourses and practices to which this group of students was exposed during their four years of academic formation, and the influences that this exposure might have upon their construction of the body and their formation as pre-service Health and Physical Education (HPE) teachers. The participants in this study were 14 students, 11 females and 3 males, aged between 18 and 26 at the time of the first interview. The data used for this paper were taken from a larger study and were analysed using a content analysis approach. Results suggest that some students may be heavily influenced by certain practices and discourses during their programme of studies, and that they embody dominant discourses of health. Furthermore, a possible change of thinking may occur across their academic programme, as a consequence of their engagement with a few alternative discourses presented during their academic programme, disrupting some of their previous beliefs and knowledge. 相似文献