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Hong Cheng 《Cataloging & classification quarterly》2018,56(2-3):146-154
ABSTRACTGlocalization describes the adaptation of international products around the particularities of a local culture, and extends to areas beyond political campaigns and cultural communication. Chinese continuing resources are effectively influenced by glocalization, which reflects the changing society in China and Chinese overseas communities, as well as the changing practice in Chinese studies all over the world. Glocalization brings unexpected challenges to a library's cataloging service, and a number of issues need to reach our awareness and be solved. We have to face squarely its influence, and look for an appropriate solution in handling Chinese continuing resources under glocalization. 相似文献
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The paper examines the historical change in linguistic practice of Hong Kong advertising through the decolonization period and attempts to make sense of it from a local-and-global point of view beyond the conventional national-functionalist perspective. It is found that the prominent patterns of language mixing in the advertising of Hong Kong are not only ‘Standard Written Chinese mixed with English’, but also ‘Standard Written Chinese mixed with both English and Cantonese’. The embedded elements of both English and Cantonese in the Chinese advertisements can take the form of a word, a phrase and/or a full clause and can serve both informational and involving functions. Finally, it is argued that multilingual mix in Hong Kong advertising is a phenomenon constantly emerging in the multicultural process of globalization and that being able to mix different languages or varieties of languages for effective communication should be an aspect of linguistic competence highly valued in the age of globalization and localization. 相似文献
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This study describes efforts in a U.S. teacher education program to raise the teacher candidates' awareness of how place impacts schooling. The preservice teachers and second graders exchanged pen pal letters based on books set in contemporary rural America. The teacher candidates enacted four major discourses in the correspondence: personal, rural, global and traditional. Without connections to the children personally, as fellow rural residents or as participants in a conversation about rural life, the preservice teachers were left only to communicate through traditional and globalized discourses. 相似文献
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