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1.
用计算机开发利用图书馆报章信息资源——谈香港报章资料库的建设 总被引：1，自引：0，他引：1
用计算机开发利用图书馆报章信息资源——谈香港报章资料库的建设●吴开华ＡＢＳＴＲＡＣＴＴｈｅＨｏｎｇＫｏｎｇＮｅｗｓｐａｐｅｒａｎｄＰｅｒｉｃａｌＤａｔａＢａｓｅｄｅｖｅｌ－ｏｐｅｄｂｙｔｈｅＤｉｂｒａｒｙｏｆＨｏｎｇＫｏｎｇＣｈｉｎｅｓｅＬａｎｇｕａ... 相似文献
2.
Bryce T. McIntyre 《亚洲交流杂志》2013,23(1):126-135
This study demonstrates for the first time that a newspaper's political orientation is a principal factor used by readers to locate its position in the marketplace. The findings have concrete implications for editors and publishers in Southeast Asia, where newspapers are often aligned with political organizations. The study uses data collected in Hong Kong to create a perceptual map of Hong Kong newspapers. In Hong Kong, there are 25 dailies serving a population of 6 million. Newspaper readership is high. The newspapers span the political spectrum from ultra‐left to ultra‐right. When data were collected for this study, some newspapers were controlled by the Kuomintang of Taiwan, others by the Chinese Communist Party of the People's Republic of China. This study selected eight newspapers whose political orientations had been clearly established by previous research. Some 990 respondents estimated the distance between 28 pairs of newspapers. These ‘perception data’ were pure similarity/dissimilarity measures. Factor analysis and multidimensional scaling both reveal a clear political dimension to the resultant perceptual maps. The study also includes an overview of the contemporary partisan press in Hong Kong. 相似文献
3.
Bo Li 《Media History》2013,19(3):270-283
The early twentieth century witnessed both the thriving of Chinese newspapers in the British colony Hong Kong and the boom of Chinese translation of foreign literature. This article, through the translated literature in Chinese newspapers, explores the interaction among print media, Chinese women, and translation in the early twentieth century Hong Kong. It argues that many factors contributed to the prevailing ideology concerning women in the British colony, including the skewed sex ratio, Confucianism as the hegemonic ideology, and the conspiracy between elite Chinese and the colonial rulers, and thus that the manipulation of images of women in Chinese translations was ideologically motivated. Such pervasive ideology characteristic of Hong Kong at that given moment in history undoubtedly created pressures on the translators, which were exacerbated by the difference in the construction of the images of women in the English original and its Chinese translated counterparts. 相似文献
4.
Pamela K. Morris 《亚洲交流杂志》2013,23(3):242-261
This research expands scholarship on cross-cultural investigations by examining ideas of beauty through the lens of outdoor advertisements. Using a content analysis method, 293 images of women in outdoor advertisements from six different cultures, including Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey, were reviewed through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings revealed that differences across cultures exist and that beauty ideals are culture dependent. 相似文献
5.
《Mass Communication and Society》2013,16(4):393-413
In this article, I analyze 2 case studies of television advertising campaigns for banking services during the 1970s and early 1980s in Hong Kong, those of Hang Seng Bank and HongkongBank. Advertising from this period saw consumer society emerge as traditional values and themes were adjusted to fit the imperatives of capitalism. The earlier Hang Seng Bank campaign focused on the traditional banking practice of saving, encouraging customers to work hard and gradually accumulate wealth. The later HongkongBank campaign encouraged spending, immediate gratification of material desires, and symbolic status achieved through acquisition of goods. As the case studies show, this process entailed the reconfiguration of traditional Chinese values to accommodate the arrival of consumerism in Hong Kong, a Chinese society. 相似文献
6.
This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea. 相似文献
7.
This paper discusses the establishment of overseas editions by some Hong Kong newspapers under the context of the upcoming political transition of Hong Kong in 1997. These overseas editions are viewed as econo‐cultural spin‐off to tap the ‘yacht immigrants’ outflowing from Hong Kong. Various factors involved in the establishment of these overseas editions, as well as their effects and implications are also explored. The Ming Pao's recently established Canada editions are chosen as a case to contrast with the earlier established Sing Tao and World Journal. 相似文献
8.
中国现代文学研究网站之构思、建设与展望 总被引：1，自引：1，他引：0
介绍香港中文大学成立中国研究的背景,概述大学图书馆系统与中国语言及文学系联合提出"中国现代文学研究网站计划"的构思。透过分析中国现代文学的出版数量及不同版本,指出"中国现代文学"作为一个学科而言,在在须要整合散见各处的研究资料。中国现代文学作家的著述资料,散见不同的图书馆及个别书目文献书籍,部分作家如鲁迅,不论单行本或全集皆版本繁多,该文将探讨如何利用中国现代文学研究网站,建立一站式資讯平台,提供单行本、期刊论文、报刊文章、学位论文等不同类别的中、英、日语的资料,把分散的资料集中及提供书目分类浏览,以至按不同作家特色制作专题书目,以利学者作进一步的研究。 相似文献
9.
Paul Siu‐nam Lee 《亚洲交流杂志》2013,23(1):133-146
This research investigates the response of Hong Kong newspapers to the social change in the last two decades. It is found that Hong Kong newspapers are largely conservative, reconciliatory and non‐critical This pattern was remarkably stable in the last four decades. Although the newspapers shifted their focus from public services to civic and political issues in the last two decades, they were insensitive to the changing labour conditions. The newspapers’ geographical locus of attention was also stable over the years with little response to the changing world. The study finds that the newspapers in Hong Kong seldom criticized the Hong Kong or Chinese governments in. editorials, with the exception of the partisan newspapers whose attitudes varied with time and political stand. 相似文献
10.
整合与变革：香港地区大学图书馆信息共享空间的发展与启示 总被引：1，自引：0，他引：1
以对香港中文大学、城市大学等6所院校图书馆IC调研为基础,详细分析香港地区大学图书馆IC的建设与实践,指出香港地区大学图书馆IC对于整合资源、构建共享式学习和协作环境,促进校园学术研究的重要性,提出我国大学图书馆构建IC的若干建议。 相似文献
11.
介绍了香港大学冯平山图书馆所藏古籍善本的来源、内容以及整理编目的情况,重 点分析了馆藏善本中的抄、稿、校本及广东地区文献与广东人著述的特色与价值。 相似文献
12.
在科技英文编辑中应注意中英文的差异 总被引：2，自引：0，他引：2
论述汉语与英语的语言差异以及英文中的文学语言与科技语言的差异,阐述我国大陆科技英文编辑的现状。认为应充分注意这种差异,从而地道地、专业化地做好科技英文论文的编辑加工。 相似文献
13.
我国两岸三地机构库的建设现状存在很大差异,香港、台湾等地区机构库的建设相较大陆而言,在机构库的本地化、推广模式及有效性方面均优于大陆,大陆的IR构建在规模、质量、版权政策等方面存在许多不足,宜借鉴香港、台湾地区的成功经验。 相似文献
14.
The number of Web users whose first language is not English continues to grow, as does the amount of content provided in languages other than English. This poses new challenges for actors on the Web, such as in which language(s) content should be offered, how search tools should deal with mono- and multilingual content, and how users can make the best use of navigation and search options, suited to their individual linguistic skills. How should these challenges be dealt with? Technological approaches to non-English (or in general, cross-language) Web search have made large progress; however, translation remains a hard problem. This precludes a low-cost but high-quality blanket all-language coverage of the whole Web. In this paper, we propose a user-centric approach to answering questions of where to best concentrate efforts and investments. Drawing on linguistic research, we describe data on the availability of content and access to it in first and second languages across the Web. We then present three studies that investigated the impact of the availability (or not) of first-language content and access forms on user behaviour and attitudes. The results indicate that non-English languages are under-represented on the Web and that this is partly due to content-creation, link-setting and link-following behaviour. They also show that user satisfaction is influenced both by the cognitive effort of searching and the availability of alternative information in that language. These findings suggest that more cross-language tools are desirable. However, they also indicate that context (such as user groups’ domain expertise or site type) should be considered when tradeoffs between information quality and multilinguality need to be taken into account. 相似文献
15.
This paper examines the media system of Hong Kong from a socio‐cultural perspective. It proposes to analyse five major factors that determine a media system, namely, political structure, economic structure, media proprietors’ culture, media practitioners’ culture, and audience's culture. Interactions of these five factors result in four ideal‐type media systems. They are: Type I, Free System; Type II, Relatively Free System; Type III, Relatively Repressive System; and Type IV, Repressive System. Analysed in this context, the present media situation in Hong Kong can be considered to be a relatively free system. However, it is also observed that the media system in Hong Kong is likely to become a relatively repressive system after 1997. The paper further suggests that the socio‐cultural model developed here can be used for cross‐cultural comparison. 相似文献
16.
Adopting a communication mediation approach, this study explores the role of overall social networking service (SNS) use in facilitating people’s participation in collective political action through the mediation of online and offline political discussions. The study also underscores the moderating effect on the mediation process of both social identity and geographical origin. Moderated mediation analyses reveal that the positive impact of overall SNS use on participation mediated by offline discussion is stronger for people with higher Hong Kong identity and for people from Hong Kong. This moderated mediation model specifies the socio-psychological mechanism of participation in collective political action in an immigrant society such as Hong Kong. 相似文献
17.
Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence. 相似文献
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19.
林敏 《大学图书情报学刊》2008,26(5):68-70
港台图书具有一定的特殊性,作者结合工作实践,通过对港台图书的字形和语言表述差异的描述分析了港台中文图书与内地中文图书的差异性,从出版发行项、版本项和价格等方面的数据著录和主题、分类标引等方面,对港台图书分编过程中出现的问题进行分析,并提出解决的方法,目的是提高港台图书文献编目效率和质量。 相似文献
20.
Environmental corporate social responsibility (CSR) has been a popular practice among corporations. However, the mechanism and effectiveness of environmental CSR in affecting corporate–public communication are still unclear. Against the theoretical backdrop of the ‘halo effect’ and through a controlled experiment with 742 participants from Hong Kong and mainland China, we find that: if a company’s environmental CSR activity receives higher support from the consumers, it is less likely for consumers to avoid advertisements endorsed by the company. The CSR green halo effect therefore exists. Moreover, consumers’ nationality and their three preexisting attitudes (general environmental CSR support, environmental beliefs, and favorability of products’ country of origin) are important moderators of the green halo effect and need to be considered in practice. 相似文献