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分析了网络化条件下的现代图书馆信息管理与信息咨询的种种关系,论述了网络化条件下图书馆开展信息咨询个性化服务的内涵及其方法,探讨了图书馆信息服务创新的种种途径与方法. 相似文献
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邢艳梅 《天津职业院校联合学报》2006,8(5):159-161
当前,市场竞争激烈,企业没有定位,就没有竞争优势,没有竞争优势,就必然会淘汰。企业可以通过多种策略来体现自己独特的定位。只有定位准确,才能在竞争中取胜。 相似文献
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一对一旅游营销刍议 总被引：4，自引：0，他引：4
袁亚忠 《邵阳学院学报(社会科学版)》2003,2(4):61-62
一对一营销是21世纪发展起来的一种新的营销模式。随着知识经济时代的来临和信息技术的飞速发展，为旅游企业开展一对一营销创造了极为有利的条件。一对一旅游营销包括识别、区分、互动和订制等四个关键的步骤。旅游企业实施一对一营销，能为顾客提供多样化和个性化的服务，提高顾客的满意度，培养忠诚的顾客。 相似文献
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研究在分散决策和集中决策下,制造商和零售商的最优产品定价策略,以及顾客比例对最优定价的影响;通过数值分析的方法研究顾客比例对利润函数的影响,研究表明:分散决策下,如果战略顾客无差别对待渠道产品,制造商会建立自营的专卖店和自营的网络平台销售产品;无论是采用分散决策还是集中决策,战略顾客的比例较少时,产品定价会较高,而且对零售商越有利。 相似文献
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高师学生毕业论文参考咨询工作的实践与认识 总被引：1，自引：0，他引：1
就该校图书馆在高师学生撰写毕业论文的参考咨询服务工作中，如何对高师学生进行科研素质教育进行了探讨。 相似文献
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信息咨询客户就是指要求信息咨询机构提供信息咨询服务的组织或个人。对信息咨询机构而言，咨询客户群体的存在是咨询产业的价值所在，咨询客户的咨询需求是咨询活动的原动力，咨询客户的社会活动是咨询人员的用武之地，咨询客户的咨询行为是咨询战略的制约因素，咨询客户的满意度是咨询服务的检验尺度，咨询客户的社会反响是咨询政策的制定依据。咨询客户与咨询机构之间的关系主要体现在服务的提供与接受、变革的内因与外因、经济的互利与互惠、工作的协调与协同、人际的交流与理解、发展的同盟与共赢等方面。 相似文献
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基于交易费用理论与资源依赖理论,本文利用中国深圳证券市场中小企业板上市的制造业企业的数据,采用多元回归的方法研究客户集中度对中小企业绩效的影响。结果表明,中小企业客户集中度对企业绩效有显著正向作用;关键客户议价力在客户集中度与企业绩效间的关系中具有部分中介效应;企业产品类别在客户集中度与企业绩效的关系中具有调节效应：工业品制造企业的客户集中度对企业绩效具有显著的正向影响,但这种影响在消费品制造企业中并不显著存在。研究结果对中小企业的市场发展具有指导意义。 相似文献
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By investigating the factors facilitating and hindering a small scale educational change, this study highlights the crucial role of leadership in designing and implementing an educational change at a transnational university in Vietnam. During its initiation stage, the programme leaders seemed to fail to (1) set up a clear schedule for changing, (2) assist external advisory groups in providing training sessions and (3) clarify the responsibilities of external advisory groups. At the implementation stage, programme leaders and teachers were less likely to (1) develop the collective knowledge and understandings required for ongoing instructional improvement, (2) adjust the teaching quality control system and (3) cooperate with advisory groups. The lessons that can be learned include (1) mutual trust between stakeholders is vital to its successful implementation as it may determine the level of efforts stakeholders would make, (2) preparations should include clarifying stakeholders' responsibilities and the accountability system and (3) the external advisory groups need to be properly managed from the very beginning of the change. 相似文献
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Daniel B. Saunders 《Journal of Marketing for HIGHER EDUCATION》2015,25(1):5-28
While a number of scholars have discussed the pervasiveness of the conceptualization of students as customers, to date there has been limited reliable research examining the extent to which students actually view themselves as customers. Using a survey that was administered to a census of entering first-year students at a large public research university (59.8% response rate), this study shows that students do not agree with many of the educational beliefs and planned behaviors associated with a customer orientation. Results of exploratory factor analysis suggested only 28.9% of respondents expressed a customer orientation. These results show that contrary to what has become common sense in postsecondary education, most students at this public university do not express a customer orientation towards their education. Such findings should make scholars and practitioners rethink some of their embedded assumptions with regards to the goals, motivations, and general educational orientations of today's college students. 相似文献