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在围绕跨媒介叙事展开相关研究的过程之中,互文性与故事世界常被提及,两个概念各有其特征。互文性具有批判色彩,然而跨媒介叙事语境下的互文实践服务于商业化社会,围绕故事世界而非现实世界。故事世界有其边际,用以维系自身的稳定和意义的连贯。这种边际受媒介形态、其他故事世界以及粉丝的影响。互文可以被划分为“近互文”与“远互文”,“近互文”扩展故事世界,同时有助于维系其边际,而“远互文”则造成文本的断裂与意义的垮塌。在商业化社会,文化产品厂商的载体属性是一个重要的解释体系,可以让“远互文”的意义成立。这意味着一种符号化的文化商业模式,是消费主义影响的体现。 相似文献
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Ainara Larrondo Ureta 《Journalism Practice》2020,14(8):991-1007
ABSTRACT According to a growing volume of academic literature on the subject, transmedia fiction and non-fiction production is now one of the main areas driving innovation in media companies, thanks to the improvements it brings in numerous interconnected fields: narrative and content, management and productive strategy, brand promotion, etc. In this context the article focuses on transmedia linked to public broadcasting companies, starting with a qualitative study based on interviews with expert professionals from thirteen corporations in Spain, one operating at the national level (RTVE) and twelve at the regional level (A Punt Media, CARTV, CCMA, CRTVG, CMM, EITB, EPRTVIB, RTVM, RTPA, RTVA, RTRM and RTVC). The results show how professionals view the concept of transmedia production, its advantages, disadvantages and the challenges it poses, which depend on these corporations’ service and relationship with audiences. As the conclusions state, the keys factors for understanding the professional transmedia strategy of public broadcasting corporations are found in the characteristics of today’s media market, which is suffering from budget cuts and growing competition. 相似文献
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There is a scarcity of research on how young children form short- and long-term emotional connections with popular media characters. Preexisting research on young children’s parasocial relationships (PSR) with media personae has traditionally operationally defined PSR exclusively in terms of friendship and focused on television characters. However, a growing body of research suggests the need for a wider survey of children’s media platforms. Scholarship also actually points to two distinct constructs of PSR: positive PSR (friendly feelings or amicability) and negative PSR (unfriendly feelings or antipathy). This study engaged 88 children ages 5–7 in open- and closed-ended questions designed to measure both positive and negative PSR. Our research reveals a more nuanced understanding of young children’s PSR. 相似文献
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跨媒介叙事是媒介融合趋势在文化内容生产领域的具体表现,也是我国出版、影视、动漫等传媒产业实现互联网转型升级的重要途径。然而,跨媒介叙事对作品创作、使用和传播行为的颠覆使版权问题成为跨媒介叙事的发展瓶颈。从协同叙事和社会化叙事两个维度对跨媒介叙事的行为本质进行透析,分析植根于这两种新型创作方式中的版权冲突,进而从版权许可制度创新、版权经营制度创新和版权法配套改革三个角度对版权冲突的应对提出对策建议。 相似文献
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