共查询到20条相似文献，搜索用时 31 毫秒
1.
This article explores the vulnerability of publicly held broadcasting companies to hostile takeovers. It finds that such companies are more attractive to investors than typical corporations, but that broadcasters are better defended against unfriendly takeovers and not especially vulnerable to takeovers. 相似文献
2.
Abstract This empirical study examines potential size effects in the US media and communications industry. Motivated by investors’ demand for continuous profit growth, media and communications executives attempt to leverage size effects, be it by growing the core business or by diversifying into other media segments, thereby exploiting cross‐media synergies. However, contrary to conventional wisdom, the authors could not find a general correlation between size and diversification on the one hand and performance on the other hand. The authors’ reason that exploiting size effects in the media and communications industry is far from simplistic and cross‐media synergies may take more time and effort to leverage than assumed. Therefore, research is recommended to focus on the operational level of size effects and their development over time. For media managers, the findings imply that more emphasis should be placed on strategy implementation and operational effectiveness, rather than on sophisticated M&A and growth initiatives. 相似文献
3.
Michael Serazio 《Journalism Practice》2020,14(6):679-696
ABSTRACT As traditional news outlets decline and corporations cultivate publisher ambitions, brand journalism (i.e., native advertising and content marketing) has grown robustly. This paper examines and critiques the various ways in which those corporations have adopted and mirror news production practices, given the “techno-logics” of convergence culture and the political economy pressures of our media era. The research draws upon 28 in-depth interviews with brand journalism professionals who operate in the United States along with years of trade press coverage of the phenomenon. Findings illustrate how brand journalism is informed by traditional reporting fundamentals and techniques, the affordances and demands of online environments, and industrial shifts in media labor allocation. 相似文献
4.
A gender-equal organization of institutions requires adequately qualified women to be equally present on every hierarchical/functional level. In light of this, the authors evaluate how women participate in leading managerial and supervisory positions of administrative relevance, i.e., beyond editorial departments, in public and private broadcasting corporations and organizations in Germany. The study comprises an examination and comparison of existing legal requirements/regulations for gender equality on the supervisory councils of Germany’s broadcasting corporations/organizations and contributes to the analysis on the contemporary politics of gender in Germany’s broadcasting sector. It is the first study of its kind. 相似文献
5.
ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
6.
《Communication Teacher》2013,27(3):117-120
Courses: Introduction to Mass Media, Media Effects, Media Ethics, Broadcast Journalism Objective: To develop critical awareness of media programming trends such as content homogenization, “infotainment,” and the programming structure of news content, in order to help students develop critical awareness of the public interest obligations of commercial broadcasting 相似文献
7.
Charles Winick 《广播与电子媒介杂志》2013,57(2):117-135
The position of network censor, whatever the title appended to the job, is one of particular sensitivity. To the industry as a whole, he acts to forstall the program material that could cause criticism of the network, station, sponsor or program. A writer who feels that his work has been needlessly mutilated has a different conception of the role of the network censor. The public is largely unaware of his existence. The pamphlet by the author of the present article, Taste and the Censor in Television (published by the Fund for the Republic, 1959, as an Occasional Paper on the role of the mass media in the free society), was the first major attempt to define the place of the censor. Another article of interest was George Gerbner's “Mental Illness on Television: A Study of Censorship” (Journal of Broadcasting, Vol. III, No. 4, Fall, 1959.) The article that follows is intended to convey the flavor of the censor's work, and provide an adequate introduction to this important phase of broadcasting self‐regulation and management. It is possibly the only study of the broadcasting executive as a decision‐maker. As such, it should be of extreme interest to anyone in the creative and the business ends of broadcasting. 相似文献
8.
Kenneth Harwood is professor and dean of the School of Communications and Theater at Temple University in Philadelphia. In the following paper, he provides a definition for programming variety—a key issue in the current public policy debate over various aspects of broadcasting including the role of advertisers, and media ownership patterns. 相似文献
9.
To understand the broadcast segments of multi‐industry companies, it is important to consider the revenue demands of their parent companies. This article develops a methodology for analyzing the profitability of broadcast and non‐broadcast segments and applies that methodology in an examination of publicly held corporations. 相似文献
10.
Silvio R. Waisbord 《The Communication Review》2013,16(2):201-226
This article examines different forms of state intervention in the history of broadcasting in South America. In contrast to “media imperialism”; positions, it is argued that the analysis of the evolution of broadcasting systems cannot be restricted to the role of international capital. Nor can the development of broadcasting in the region be understood as completely dominated by market mechanisms. On different occasions and for different reasons, domestic actors coalesced around the state to champion government‐run models against private broadcasting. Statist solutions, however, were ineffectual in changing the fundamental dynamics of the systems in place. Moreover, as they were often implemented by authoritarian governments, state models aggravated the problems for the existence of democratic broadcasting. Amid the hegemony of the private model and the globalization of media economies in the region, the discrediting of statist experiences makes it necessary to rethink alternatives to market‐dominated broadcasting. 相似文献
11.
Stein Kristiansen Fathul Wahid Bjørn Furuholt 《International Information and Library Review》2013,45(4):192-204
AbstractThis paper reports from a survey of media exposure and level of knowledge among senior high school students at various locations in Indonesia. Government budgets for education have recently been dramatically reduced in Indonesia and increasing financial burdens are put on the households, like in many other poor countries. There is a tendency to increasing differences in quality of schooling among social layers and geographical areas. Main conclusions in this research are that information asymmetry exists as a problem in society and that type of school and location matter more than media exposure for students’ knowledge level. Students in public schools generally score significantly higher than those in private institutions. Also, students’ level of knowledge tends to fall with decreasing level of geographical centrality. Our policy recommendations include increased public investment in quality schooling for all. 相似文献
12.
Victor Pickard 《Journal of Radio & Audio Media》2017,24(2):200-212
The Public Broadcasting Act’s 50th anniversary provides an opportune moment to reassess justifications for creating a noncommercial media system. This commemorative occasion coincides with a particularly precarious moment for public radio and television’s future, adding some urgency to revisiting and reasserting its normative foundations. With this in mind, it is instructive to look back at public broadcasting’s long history to recover some of the original arguments for establishing an alternative to commercial news media. These earlier visions suggest a social democratic ideal for broadcast media, one clearly recognizing that a market-driven system cannot provide for all of democratic society’s communication needs. 相似文献
13.
Lionel C. Barrow Jr. 《广播与电子媒介杂志》2013,57(3):229-238
A recent survey by Broadcasting of television programming personnel indicates that professionals in the broadcasting field agree with the general public in holding that the Kennedy‐Nixon debates during the late presidential election campaign were among the most exciting programs ever presented on television. We know that the audiences to these “great debates” were among the largest ever recorded, but sheer numbers do not tell us why audiences paid attention to these debates in the first place, much less the potential and actual effects of these programs. The following article is one of a number being prepared by the members of the Communications Research Center at Michigan State University, covering a great many facets of political behavior in the 1960 campaign and election. The author of the following article, Dr. Lionel C. Barrow, Jr., is Assistant Professor in the Communications Research Center. 相似文献
14.
《Journal of Radio & Audio Media》2013,20(1):105-131
The new competitive environment of radio broadcasting in the Nordic countries consists of three sectors: (1) public service radio channels, (2) commercial radio stations and networks, and (3) community radio. Commercial radio represents the latest phase in a long process of transformation that started with decentralization inside the national broadcasting corporations in the 1960s and continued with introduction of noncommercial forms of local and community radio since the late 1970s. In the 1990s, commercial radio represents a hegemonic cultural form whose values and meanings penetrate to all sectors of radio. As a response to commercialization, the public service broadcasting tradition is undergoing a serious rearticulation. In contrast with the radical liberalism of the 1980s, there seems to be a growing political will to safeguard a balanced dualism of noncommercial and commercial forms of broadcasting. 相似文献
15.
Abstract This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at improving a company's flexibility management. As a consequence, it is analysed how ROT can contribute to the flexibility management in media companies. In this context, two research issues are investigated. First, it is shown that real options as substantiations of flexibility are of great importance for media companies: In doing so, it is outlined that options which focus on a company's fixed costs management and options which aim at improving a company's sales situation are of high relevance for all segments in the media industry. Contrarily, options which focus on a company's variable costs are only relevant for media companies engaged in the print segment. Second, it is illustrated how ROT can contribute to the reactive and proactive management of flexibility in media companies. 相似文献
16.
ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete. 相似文献
17.
Christopher Cwynar 《Journal of Radio & Audio Media》2020,27(1):74-92
ABSTRACT This article details the various forces that shaped public radio station KEXP’s evolution from the 70s to today. It addresses the ways that Seattle’s specific cultural, economic, and technological advantages enabled it to take on its current form as a key presence in global pop music curation and discovery. It argues that the station’s progression thus represents a potential model for other legacy public radio stations in an era of diminishing public and institutional funding. However, this approach’s viability will depend upon how effectively stations are able to leverage their local communities to compete in the networked digital media paradigm. 相似文献
18.
Manuel Goyanes 《Journalism Practice》2020,14(6):714-729
ABSTRACT The online environment has radically changed the way in which users consume, discover and manipulate news. The growing relevance of social media platforms and digital intermediaries for news sharing and consumption increase the likelihood of citizens to be exposed to online news even when they are not seeking it. This digital transformation fundamentally challenges the way online news use and exposure have been conceptualized and measured, affecting also to citizens’ knowledge about public affairs and politics. This article examines the factors that predict the probability to be an “incidentally exposed news user” online. Specifically, based on a representative US sample from the Pew Research Centre, this study analyses the role of media preference, use and trust. Findings indicate that beyond users’ demographics and loyalty, readers’ news preferences, uses and trust, specially of social media platforms, affect their probability to be incidentally exposed to news online. These results have important empirical and theoretical implications for understanding the connection between readers’ news consumption patterns and online exposure, intentional or incidental. 相似文献
19.
Michael Stamm 《Media History》2015,21(1):55-73
In the early twentieth century, American newspapers enjoyed high circulations while presenting readers with diverse and plentiful content. After 1920, radio broadcasting made even more information available for public consumption, giving audience members an abundant range of media choices. During a time of plenty for readers and listeners, companies in the business of media struggled with the opposite problem: scarcity. As the amount of media content proliferated, the practical ability to disseminate it was determined by the access to scarce resources, and this was true for both radio broadcasting and newspaper publishing. In many respects, the history of the American mass media in the early twentieth century might best be told as a tale of two scarcities, one—the electromagnetic spectrum—defined by absolute limits and the other—the newsprint—defined by access to markets for a particular material, the supply of which often fluctuated in availability and price. 相似文献
20.
《Journal of Business & Finance Librarianship》2013,18(4):23-49
Abstract While large public libraries have long served the business community, environmental factors, such as the proliferation of Web based information, the growth of easily accessible on-line databases, and a growing appreciation among smaller companies of the value of strategic information, are converging to provide medium and smaller public libraries with the opportunity to bring additional service value to the business community. To provide libraries with operational models for library interaction with the business community, patron interaction, technology, and data analysis models are created and described. 相似文献