| 我国高校篮球运动竞技化商业化研究 |
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| 引用本文： | 郑淦标.我国高校篮球运动竞技化商业化研究[J].广州体育学院学报,2015(2):39-41. |
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| 作者姓名： | 郑淦标 |
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| 作者单位： | 韩山师范学院体育学系 |
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| 摘 要： | 篮球运动作为体育教学的主要内容之一在各级各类学校体育教学中都受到重视,篮球运动的竞技性和娱乐性特点又使得它成为学校体育竞赛中主要角色。近年来经济全球化的发展为竞技体育的商业化发展提供很好的机会,而高校篮球运动被作为首要的"试点"开始步入开放式、商业化的发展模式。从目前我国高校篮球运动的发展现状与趋势看,未来需要大力提高高校篮球运动的竞技水平,在此基础上进行专业的商业化运作,使高校篮球运动跟上现代竞技运动发展的步伐。
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| 关 键 词： | 高校 篮球运动 职业化 商业化 竞技化 |
| 修稿时间： | 2014/12/27 0:00:00 |
Study on the Competitive and Commercial Basketball in Chinese Universities |
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| ZHENG Gan-biao.Study on the Competitive and Commercial Basketball in Chinese Universities[J].Journal of Guangzhou Physical Education Institute,2015(2):39-41. |
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| Authors: | ZHENG Gan-biao |
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| Institution: | ZHENG Gan-biao;The Physical Education Department of Hanshan Normal University; |
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| Abstract: | basketball as one of the main sports teaching Physical Education at all levels in all types of schools are valued, competitive and entertaining basketball has characteristics making it a major role in school sports competitions. Provide a good opportunity for the development of economic globalization in recent years, commercial development of competitive sports, and college basketball as the primary "pilot" started to enter the open, commercial development. From the current situation and development trend of China''s college basketball at present, the future need to greatly improve the competitive level of college basketball, professional commercial operation on this basis, so that college basketball can keep up with the pace of development of modern sports. |
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| Keywords: | university basketball professionalism commercialization athleticism |
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