| 定制营销实施的必要性与可行性探讨 |
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| 引用本文： | 孙新凤.定制营销实施的必要性与可行性探讨[J].南宁职业技术学院学报,2005,10(1):78-82. |
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| 作者姓名： | 孙新凤 |
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| 作者单位： | 南宁职业技术学院,经济与管理系,南宁,广西,530003 |
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| 摘 要： | 定制营销是一种以消费者需求为导向的新的营销模式,它的出现是市场经济的发展和营销理论 创新的成果,给企业和消费者带来了"双赢",虽然在实施过程中需要跨越许多的障碍,但可观的经济效益 和社会效益使企业看到了无限的商机和广阔的前景。
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| 关 键 词： | 定制营销 个性化 企业 消费者 |
| 文章编号： | 1009-3621(2005)01-0078-05 |
| 收稿时间： | 09 28 2004 12:00AM |
| 修稿时间： | 2004年9月28日 |
Research on Implementation Necessity and Probability of Custom Marketing |
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| SUN Xin-feng.Research on Implementation Necessity and Probability of Custom Marketing[J].Journal of Nanning Polytechnic,2005,10(1):78-82. |
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| Authors: | SUN Xin-feng |
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| Institution: | Department of Economic and Management of Nanning College for Vocational Technology, Nanning 530003, Guangxi |
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| Abstract: | Custom marketing is a new marketing-oriented mode based on costumer's needs, resulting from the development of economy marketing and creativity of marketing theory, providing two-win to enterprises and consumers. Although ordering sales may come across many obstacles, its economic and social efficiency offers countless business opportunities and flourish prospects. |
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| Keywords: | Custom marketing characterization enterprise consumers |
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