| 对在职业化进程中的竞技体育与大众传媒互动内驱力的研究 |
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| 引用本文： | 刘卫军,马晓利,邵斌.对在职业化进程中的竞技体育与大众传媒互动内驱力的研究[J].北京体育大学学报,2007,30(7):897-898. |
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| 作者姓名： | 刘卫军 马晓利 邵斌 |
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| 作者单位： | 北京体育大学,北京,100084 |
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| 摘 要： | 当前,职业体育与媒体之间建立起来的互动关系越来越密切,双方相互依赖、互相促进.采用文献资料法、专家咨询法等方法,深入剖析职业体育与媒体互动的内驱力是什么,通过研究发现实际双方都存在着相同的主要内驱力,即双方互动对对方都有极大的促进作用,二者都需要获取发展资金,双方互动互惠互利.
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| 关 键 词： | 职业化 竞技体育 大众传媒 互动 职业化 竞技体育 大众传媒 内驱力 研究 Process Media Mass Competitive Sports Interaction Inner 互惠互利 发展资金 作用 存在 发现 媒体互动 方法 专家咨询法 文献资料法 |
| 文章编号： | 1007-3612(2007)07-0897-02 |
| 修稿时间： | 2006年10月17日 |
Research on the Inner Impetus of Interaction between Competitive Sports and Mass Media in the Process of Professionalization |
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| LIU Wei-jun,MA Xiao-li,SHAO Bin.Research on the Inner Impetus of Interaction between Competitive Sports and Mass Media in the Process of Professionalization[J].Journal of Beijing Sport University,2007,30(7):897-898. |
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| Authors: | LIU Wei-jun MA Xiao-li SHAO Bin |
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| Abstract: | The interactive relation between athletic sports and mass media becomes closer and closer at present.They depend on each other and promote the development of one another.This paper makes a further analysis on the inner impetus which promotes the interaction between competitive sports and mass media with the methods of documentary data and expert interview.The research results show that the two sides have the same main inner impetus,that is to say,both sides need to get enough capital for their own further development. |
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| Keywords: | professionalization competitive sports mass media interaction |
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