| 广告的英汉互译原则 |
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| 引用本文： | 杨国华.广告的英汉互译原则[J].大同职业技术学院学报,2007(2). |
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| 作者姓名： | 杨国华 |
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| 作者单位： | 忻州师院外语系 山西忻州034000 |
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| 摘 要： | 广告翻译不仅要求在语言转换过程中准确达意,还须在保留广告基本功能的同时,进行成功的文化信息传递。国内的广告在英汉互译实践中,仍然存在不少问题,本文在对这些问题进行分类分析的同时,结合前人的研究成果探讨了广告翻译的原则。
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| 关 键 词： | 广告 翻译 原则 |
On the Translation Principles of English and Chinese Advertisements |
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| YANG Guo-hua.On the Translation Principles of English and Chinese Advertisements[J].Journal of Datong Vocational College,2007(2). |
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| Authors: | YANG Guo-hua |
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| Abstract: | The translation of advertisement is to meet not only the need of functional equivalence but also the need of successful cultural communication.There are quite a few problems in the translation practice of both English and Chinese advertisements.Based on the classification and analysis of these problems,the author discusses the translation principles of advertisements. |
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| Keywords: | advertisement translation principle |
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