| 泰勒-弗朗西斯出版集团学术出版的趣味性推广 |
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| 引用本文： | 杜恩龙,李枫,谢鹏飞.泰勒-弗朗西斯出版集团学术出版的趣味性推广[J].出版科学,2018,26(2):108-111. |
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| 作者姓名： | 杜恩龙 李枫 谢鹏飞 |
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| 作者单位： | 河北大学编辑出版研究所,保定,07100;河北大学新闻传播学院,保定,071002 |
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| 摘 要： | 卡通摘要是泰勒-弗朗西斯出版集团推出的基于卡通作品出版的营销项目.通过可视化策略,卡通摘要将论文的主要内容或学术亮点以漫画的形式介绍给读者.卡通摘要有通俗易懂、趣味性强、风格多样、开放共享4个特点,在提高大众读者的科学素养、作者的学术影响力和出版商的竞争力上具有重要意义.虽然卡通摘要在作用、制作和适用性上可能存在一些限制,但依然对中国学术出版界有一定的启发意义.
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| 关 键 词： | 卡通摘要 漫画 学术期刊 科普 可视化 |
Interesting Marketing Project of TayIor & Francis Group in Academic PubIishing |
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| Authors: | Du Enlong Li Feng Xie Pengfei |
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| Abstract: | Cartoon Abstracts is one of Taylor&Francis Group's marketing projects, and its core element is comic. Cartoon abstracts introduce the main idea or innovation of the academic papers to readers by offering the caricature version of the research. The features of Cartoon abstracts are accessible, fascinating, diversity of style and shared. It is conducive to popularizing science, increasing authors' effectiveness and improving publisher's competitiveness. Although cartoon abstracts may have restricted function and limiting factors in production process and applicability, it still has enlightenment to Chinese academic publishing. |
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