| 傅兰雅与《格致汇编》的读者意识 |
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| 引用本文： | 刘颖慧.傅兰雅与《格致汇编》的读者意识[J].编辑学报,2014,26(5):423-426. |
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| 作者姓名： | 刘颖慧 |
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| 作者单位： | 陕西师范大学文学院;陕西省委党校; |
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| 基金项目： | 国家社科基金项目(12XZW017) |
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| 摘 要： | 《格致汇编》作为我国出版史上第一种科技期刊,致力于"将西方格致之学广行于中华",在栏目设定、内容编排、出版发行和营销宣传中都体现出明确的读者中心意识。主编傅兰雅通过多种方式增加互动交流,拓展读者范围,进行广告宣传,使该刊成功出版达7年之久,并多次再版重印,不但搭建了西学传播的桥梁,为中国近代科技期刊的发展奠定了基础,而且对当下科技期刊的发展也具有一定借鉴和指导意义。
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| 关 键 词： | 《格致汇编》 编辑思想 科技期刊 读者意识 |
| 收稿时间： | 1876/2/9 0:00:00 |
| 修稿时间： | 1876/2/9 0:00:00 |
John Fryer and readers-oriented consciousness in the editorial thoughts of Gezhi Huibin |
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| LIU Yinghui.John Fryer and readers-oriented consciousness in the editorial thoughts of Gezhi Huibin[J].Acta Editologica,2014,26(5):423-426. |
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| Authors: | LIU Yinghui |
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| Institution: | School of Literature, Shaanxi Normal University,Shaanxi Party Collage,710062,Xi''an,China |
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| Abstract: | As the first Chinese sci-tech periodical, Gezhi Huibin aimed to spread western science and knowledge to China. It reflected the clear readers-oriented consciousness in respects of column setting, content arrangement, publishing and marketing activities. By expanding journal scope, increasing the multi-party interaction and innovating advertising strategy, the editor-in-chief John Fryer not only set up a bridge for the spread of western learning and promotion of science and technology in modern China, but also laid the foundation for the development of China''s modern sci-tech journals. Its experience has certain reference and guidance significance for the development of sci-tech journals. |
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| Keywords: | Gezhi Huibian editorial thought sci-tech journal reader consciousness |
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