| 科技期刊的营销策略 |
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| 引用本文： | 昌炎新.科技期刊的营销策略[J].编辑学报,2004,16(6):436-437. |
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| 作者姓名： | 昌炎新 |
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| 作者单位： | 湖北省农业科学院科技期刊社,430064,武汉 |
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| 摘 要： | 期刊"营销"除了发行之外,还涵盖策划、经营、售后服务等更丰富的含义.科技期刊必须改变以作者市场为主体的经营理念,借鉴其他行业及国外先进的营销方式,结合本行业实际,认真研究以读者市场为主体的营销策略,从而拓展自己的功能,实现多元化、产业化发展.
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| 关 键 词： | 科技期刊 营销 发行 售后服务 |
| 修稿时间： | 2004年6月3日 |
Marketing strategy for sci-tech periodicals |
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| Chang Yanxin Author's address Journal Office of Hubei Academy of Agricultural Sciences,Wuhan,Chin a.Marketing strategy for sci-tech periodicals[J].Acta Editologica,2004,16(6):436-437. |
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| Authors: | Chang Yanxin Author's address Journal Office of Hubei Academy of Agricultural Sciences Wuhan Chin a |
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| Institution: | Chang Yanxin Author's address Journal Office of Hubei Academy of Agricultural Sciences,430064,Wuhan,Chin a |
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| Abstract: | The marketing of sci-tech periodicals includes not only the distribution but th e planning, managing and post sales service. Sci-tech periodical publis hers should change their old marketing strategies which regard the authors as th e main market body and adopt a new strategy that stress on the reader market. Th e sci-tech periodicals should learn the experiences both from home and abroad, bring their functions into full play and finally realize their diversified manag ement and industrialization. |
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| Keywords: | sci-tech periodical marketing distribution postsales service |
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