| 基于二元语义的电子商务网站评价研究 |
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| 引用本文： | 燕蜻.基于二元语义的电子商务网站评价研究[J].图书情报工作,2010,54(10):139-108. |
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| 作者姓名： | 燕蜻 |
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| 作者单位： | 山西大学管理学院 |
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| 摘 要： | 电子商务网站的评价是一个重要而复杂的问题，同时也是一个多指标的群体决策问题。针对语言评价信息的模糊性，采用二元语义及其相关算子对语言评价信息进行表示和运算，提出一种专家权重的计算方法及电子商务网站的群评价方法，不仅可以对不同网站进行综合排序，还可以分析出各个网站的优势与劣势。最后，给出一个算例说明该方法的正确性和有效性。
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| 关 键 词： | 电子商务网站 评价 二元语义 语言评价信息 |
| 收稿时间： | 2009-12-30 |
| 修稿时间： | 2010-03-08 |
Research On E-Commerce Website Evaluation Based On Two-tuple Linguistic |
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| Yan Qing.Research On E-Commerce Website Evaluation Based On Two-tuple Linguistic[J].Library and Information Service,2010,54(10):139-108. |
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| Authors: | Yan Qing |
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| Institution: | School of Management，Shanxi University， |
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| Abstract: | The E-Commerce website evaluation is an important and complex problem, and a problem of multi-attribute group decision making．Due to the vagueness of the evaluation information，a new method based on two-tuple linguistic is presented to determine the weights of the evaluation expert and the operators of two-tuple linguistic is used to aggregate the linguistic evaluation information．This method can sort different sites, also can analyze the advantages and disadvantages of each site. Finally，an example is used to illustrate the validity and simplicity of the method． |
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| Keywords: | e-commerce website evaluation two-tuple linguistic linguistic evaluation information |
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