| 我国报纸的奥运报道策划研究 |
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| 引用本文： | 胡豫琴.我国报纸的奥运报道策划研究[J].北京体育大学学报,2006,29(9):1160-1163,1167. |
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| 作者姓名： | 胡豫琴 |
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| 作者单位： | 国家体育总局体育科学研究所,北京100061 |
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| 摘 要： | 采用文献资料研究法、访谈法等,对我国报纸近两届奥运报道策划进行研究,目的是为了建构一个与实践经验相呼应的理论框架,为其他各种类型的报纸在进行2008年奥运报道策划时提供一点理论支持和实践指导.得出以下结论:目前我国大多数报纸在进行奥运报道策划时,已开始步入良性轨道,表现为在新闻竞争中尊重新闻规律,通过"新闻策划"对比赛及相关信息进行再加工、深加工,利用不同的视角、不同的观点、不同的信息整合方式来做出独家内容;在媒介竞合时代,报纸的奥运报道策划呈现出专业化与大众化结合,杂志化与综合化结合的特点.
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| 关 键 词： | 新闻策划 奥运报道 报纸 报纸 奥运 策划研究 Strategy News 综合 杂志化 结合 大众化 专业化 竞合时代 媒介 整合方式 视角 利用 加工 信息 相关 比赛 新闻策划 |
| 文章编号： | 1007-3612(2006)09-1160-05 |
| 修稿时间： | 2005年6月9日 |
Research on Olympic Games News Strategy of the Newspapers in China |
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| HU Yu-qin.Research on Olympic Games News Strategy of the Newspapers in China[J].Journal of Beijing Sport University,2006,29(9):1160-1163,1167. |
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| Authors: | HU Yu-qin |
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| Abstract: | By using the methods of documentary analysis and interview,this study conducted a research on the news strategy of the Chinese newspapers on the last two Olympic Games,in order to construct a theoretical frame that can provide a little theoretical support and practical instruction for all types of newspaper in China in reporting 2008 Olympic Games.Several conclusions can be drawn from this research as follows: obeying news reporting law in the competition of news reporting;by reprocessing,deeply processing through news strategy with different angle of view,different point of view,and different way of conformity to make exclusive content.In this era,Olympic Games news strategy presented a characteristic of the combination of specialization and popularization,a characteristic of the combination of magazine characteristic and synthesis. |
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| Keywords: | news strategy Olympic Games News Reporting newspapers |
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