| 健身俱乐部市场体系之构建--基于宁波市经营性健身俱乐部现状调研的思考 |
| |
| 引用本文： | 王乔君,陆亨伯,童莹娟.健身俱乐部市场体系之构建--基于宁波市经营性健身俱乐部现状调研的思考[J].北京体育大学学报,2006,29(1):45-47. |
| |
| 作者姓名： | 王乔君 陆亨伯 童莹娟 |
| |
| 作者单位： | 宁波大学体育学院,浙江,宁波,315211 |
| |
| 基金项目： | 浙江省宁波市体育局研究项目 |
| |
| 摘 要： | 采用问卷调查、实地考察和座谈讨论等方法,对宁波市健身俱乐部的投资者、管理者、经营者和消费者进行了调研.并基于对调研结果的分析、论证,揭示了健身俱乐部市场运作存在的主要问题,进而提出了健身俱乐部市场体系构建的基本框架,即健身俱乐部体系的网络化,健身俱乐部管理的多元化和健身俱乐部服务的多样化.
|
| 关 键 词： | 健身俱乐部 体育消费 体育市场 市场构建 经营性健身俱乐部 市场体系 宁波市 现状 Ningbo The Current Situation Investigation Consideration Market System 服务 多元化 管理者 网络化 框架 体系构建 问题 存在 市场运作 分析 结果 |
| 文章编号： | 1007-3612(2006)01-0045-03 |
| 修稿时间： | 2004年2月25日 |
Construction of the Market System of Body--building Clubs- Consideration on the Investigation of The Current Situation of Ningbo Body-building Clubs |
| |
| WAMG Qiao-jun,LU Heng-bo,TONG Ying-juan.Construction of the Market System of Body--building Clubs- Consideration on the Investigation of The Current Situation of Ningbo Body-building Clubs[J].Journal of Beijing Sport University,2006,29(1):45-47. |
| |
| Authors: | WAMG Qiao-jun LU Heng-bo TONG Ying-juan |
| |
| Abstract: | With the combination of questionnaire investigation,field work,and interview and discussion,this research conducted an investigation among the investors,managers,operators and consumers in Ningbo body-building clubs.On the basis of the analysis and demonstration of the research results,the results of this study explored the existing principal problems in running Ningbo body-building clubs and put forward the basic structure of market system of body-building clubs,which was the network of body-building clubs system,plural patterns of the management of body-building clubs and the diversification of its service. |
| |
| Keywords: | body-building clubs sports consumption sports market build market |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
