| 广告客户价值评估的变量与要素 |
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| 引用本文： | 陈艳彩.广告客户价值评估的变量与要素[J].新闻界,2010(4). |
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| 作者姓名： | 陈艳彩 |
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| 作者单位： | 湖南工业大学新闻与传播学院,株洲412008; |
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| 摘 要： | 广告客户价值评估是广告经营管理的重要内容，基于动态性和构成性两个变量，广告客户价值评估包括经济效益、客户背景资料、客户影响力和客户生命周期等四项要素，由此建立比较完善的广告客户价值评估体系。
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| 关 键 词： | 广告客户价值 变量 要素 |
Variables and Element of Advertisement Client Value Assessment |
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| Chen Yancai.Variables and Element of Advertisement Client Value Assessment[J].Press Circles,2010(4). |
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| Authors: | Chen Yancai |
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| Abstract: | The value assessment of advertisement client is an important part of advertisement management, which is based on two variables dynamic and constitutive factors, specifically including economic benefit, background of clients, market influence and life cycle of clients. |
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| Keywords: | advertisement client value assessment variable element |
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