| 论营销观念创新 |
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| 引用本文： | 周晓农,陈全明.论营销观念创新[J].贵阳金筑大学学报,2003(3). |
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| 作者姓名： | 周晓农 陈全明 |
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| 作者单位： | 贵阳金筑大学经管系 贵州·贵阳 550005 |
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| 摘 要： | 营销创新作为企业创新的主要内容是当前企业的发展至关重要,而其创新首先是观念的创新。通过营销观念创新史的回顾,认识具有创新意义的顾客满意营销、知识营销、全球营销、绿色营销、整合营销等观念,并用新观念指导营销实践,继续创新和发展新的营销观念,有着重要而现实的意义。
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| 关 键 词： | 企业 营销 观念 创新 |
On the Originality of Ideas in Sale and Business |
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| Zhou Xiaonong.On the Originality of Ideas in Sale and Business[J].Journal of Jinzhu University of Guiyang,2003(3). |
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| Authors: | Zhou Xiaonong |
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| Abstract: | As the main contents of enterprises, the originality in sale and business is very important to develop them. Through reviewing the history of the originality of ideas in sale and business, to know the ideas with original significance, which make customers comfortable, knowing, worldwide, green and constituting, etc, to guide the practice in sale and business with the new ideas, and to continue to bring forth new ideas and develop the new ideas in sale and business have important immediate significance. |
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| Keywords: | enterprise sale and business idea bringing forth new ideas |
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