| 广告设计创意思维训练方法探析 |
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| 引用本文： | 马小强.广告设计创意思维训练方法探析[J].职大学报,2013(5):85-87. |
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| 作者姓名： | 马小强 |
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| 作者单位： | 湘潭职业技术学院,湖南省湘潭市411102 |
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| 摘 要： | 创意思维能力训练是整个广告设计教学的重要组成部分,通过思维导图训练法、“联想”训练法、灵感思维训练法、“头脑风暴”训练法等科学有效的训练方法,能有效地培养学生创造性的思维方法,综合提高学生的创意思维能力.
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| 关 键 词： | 广告设计 创意思维 训练方法 |
Method of Creative Thinking Training in Advertising Design |
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| Ma Xiaoqiang.Method of Creative Thinking Training in Advertising Design[J].Journal of the Staff and Worker's University,2013(5):85-87. |
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| Authors: | Ma Xiaoqiang |
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| Institution: | Ma Xiaoqiang ( Xiangtan Vocational ＆ Technical College, Xiangtan, Hunan 411102 ) |
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| Abstract: | The training of creative thinking ability is the important part of the whole teaching advertising design. Through the scientific and effective trainign mind map training method, association training method, the inspiration thinking training as well as the ＂brainstorming＂ training, students＂ creativity can be effectively cultivated and their comprehensive ability in creative thinking can be improved. |
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| Keywords: | advertisement design creative thinking method of training |
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