| CBA职业篮球联赛观众市场调研分析 |
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| 引用本文： | 朱建国.CBA职业篮球联赛观众市场调研分析[J].吉林体育学院学报,2010,26(5):70-72. |
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| 作者姓名： | 朱建国 |
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| 作者单位： | 南京体育学院运动系,江苏南京210014 |
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| 摘 要： | 通过对华东和华北等地区CBA职业篮球联赛篮球观众消费特点、观众观看比赛的动机、观众观看比赛的行为进行调查分析,得出我国城镇具有较好的篮球观众基础,这是进一步开发我国职业篮球市场的有利条件。
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| 关 键 词： | 篮球 观众 市场 |
Marketing Investigation and Analysis of CBA Audience |
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| Zhu Jianguo.Marketing Investigation and Analysis of CBA Audience[J].Journal of Jilin Institute of Physical Education,2010,26(5):70-72. |
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| Authors: | Zhu Jianguo |
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| Institution: | Zhu Jianguo(Department of Sports,Nannjing Institute of P.E.,Nanjing,210014,Jiangsu,China) |
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| Abstract: | To reach conclusion of that the good basketball audience base in Chinese towns is a favorable precondition for further development of China Professional Basketball market,by surveying and analyzing the consumer features,action and motivation of watching games,of CBA audience in East and North China. |
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| Keywords: | basketball audience market |
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