| “双奥之旅”中国体育国际传播研究：焦点议题、核心问题与未来破题 |
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| 引用本文： | 丁会欣,吴坚,吴秀峰.“双奥之旅”中国体育国际传播研究：焦点议题、核心问题与未来破题[J].南京体育学院学报(社会科学版),2023,37(1):113-122. |
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| 作者姓名： | 丁会欣 吴坚 吴秀峰 |
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| 作者单位： | 同济大学 外国语学院,上海 200092 ;上海体育学院 期刊中心,上海 200438 |
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| 基金项目： | 国家社会科学基金重点项目(20ATY007) |
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| 摘 要： | 体育国际传播是中国国际传播能力建设的重要组成部分,攸关国家形象塑造和国际话语体系建构。当前,中国体育国际传播实践存在着诸多现实挑战与理论难题。研究以1999年正式申办北京奥运会至2022年北京冬奥会的成功举办为时间节点,在梳理中国体育国际传播主要议题的基础上,将中国体育国际传播研究的主要议题总结为体育国际传播能力建设、体育国际话语权、体育赛事与奥林匹克国际传播、体育文化国际传播。国内相关学术研究在研究设计的整体性与规划性、研究视角的综合性与系统性、研究内容的创新性与全面性等方面存在不足,研究提出学界应注重体育国际传播的交叉学科属性,拓宽研究视野,推动中国体育国际传播理论创新与实践创新,探索中国体育国际传播的综合研究模式和多元研究方法。
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| 关 键 词： | 体育国际传播 国家形象 国际话语权 体育赛事 体育文化 |
| 收稿时间： | 2022/11/15 0:00:00 |
| 修稿时间： | 2023/2/17 0:00:00 |
Research on International Communication of Chinese Sports in the "Double Olympic Journey": Focus Topics, Core Issues and Future Breakthroughs |
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| DING Huixin,WU Jian and WU Xiufeng.Research on International Communication of Chinese Sports in the "Double Olympic Journey": Focus Topics, Core Issues and Future Breakthroughs[J].Journal of Nanjing Institute of Physical Education,2023,37(1):113-122. |
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| Authors: | DING Huixin WU Jian and WU Xiufeng |
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| Institution: | Journal Publishing Center,Shanghai University of Sport,School of Foreign Languages,Tongji University |
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| Abstract: | The international communication of sports is an important part of China''s international communication capacity building, which is crucial to national image shaping and the construction of international discourse system. At present, there are many practical challenges and theoretical problems in international communication of Chinese sports. Taking the "Double Olympic Journey" from 2008 Beijing Olympic Games to 2022 Beijing Winter Olympic Games as the time node, and based on sorting out the topics of the international communication of Chinese sports, the main topics of international communication of Chinese sports research are summarized into international sports communication capacity building, international discourse power of sports, international communication of sports events and Olympics, and international communication of sports culture. It is found that domestic relevant academic research is insufficient in the integrality and planning of research design, comprehensiveness and systematization of research perspective, and the innovation and comprehensiveness of research content. It proposes that the academic circle should pay attention to the interdisciplinary attribute of international sports communication, broaden the research horizon, promote the theoretical and practical innovation of international sports communication, and explore the comprehensive research mode and diversified research methods of international communication of Chinese sports. |
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| Keywords: | international communication of sports national image international discourse power sports events sports culture |
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