| 武术表演市场经营现状与发展对策研究 |
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| 引用本文： | 栗胜夫,邓杰.武术表演市场经营现状与发展对策研究[J].北京体育大学学报,2006,29(3):318-320. |
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| 作者姓名： | 栗胜夫 邓杰 |
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| 作者单位： | 1. 河南大学体育学院,河南,开封,475001
2. 防空兵指挥学院,河南,郑州,450052 |
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| 摘 要： | 武术的商业演出是带动其产业发展的核心部分,是研究武术产业市场化运作的切入点.通过对武术表演市场运作中包括现有的武术表演团体的现状、经营管理、企业广告赞助、电视传媒以及相关产品的开发销售情况等进行调查研究.同时对具有典型代表性的个案进行了较为深入细致的分析,总结了武术表演市场运作中的成功之处和失败原因,并提出相应的发展对策,力图为我国武术表演市场的健康发展提供有益之策.
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| 关 键 词： | 武术 表演市场 经营现状 发展对策 武术产业 表演市场 经营现状 产业发展 对策 调查研究 Strategy Market Performance Running the Current Situation 健康 失败原因 成功之处 分析 代表 销售情况 开发 相关产品 电视传媒 |
| 文章编号： | 1007-3612(2006)03-0318-03 |
| 修稿时间： | 2004年12月29日 |
Research on the Current Situation of Running of Wushu Performance Market and Its Strategy |
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| LI Sheng-fu,DENG Jie.Research on the Current Situation of Running of Wushu Performance Market and Its Strategy[J].Journal of Beijing Sport University,2006,29(3):318-320. |
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| Authors: | LI Sheng-fu DENG Jie |
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| Abstract: | The Wushu economic performance can be seen as the core part that brings about the further development of Wushu industry,as well as the access for the study in relation to market running of Wushu industry.This study conducted an investigation with attention to the current situation of Wushu performance group,management and running,enterprises,advertisement supporting,media propaganda,and the development and sales of the Wushu-related products.Meanwhile the individual case with typical characteristics was analyzed in details,and the causes of the success and failure of market running of Wushu were summarized.Several development strategies were proposed,in order to provide helpful reference for the healthy development of Wushu economic performance market in China. |
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| Keywords: | Wushu Show Market Manage Actualities Developing Strategy |
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