| 体育产业与传媒产业的互动与双赢 |
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| 引用本文： | 陈宇家.体育产业与传媒产业的互动与双赢[J].北京体育大学学报,2006,29(4):460-461. |
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| 作者姓名： | 陈宇家 |
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| 作者单位： | 湖南师范大学体育学院,湖南,长沙,410012 |
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| 摘 要： | 随着市场经济的建立与完善,体育产业与传媒产业得到了长足的发展,二者以强大的亲和力而互相映衬,共同发展.就体育与传媒两种产业在共同合作领域的互动与发展进行深入的探讨,希望为二者的双赢提供一定的参考.
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| 关 键 词： | 体育产业 传媒产业 互动双赢 体育产业 传媒产业 双赢 Marketing Media Sports 互动与发展 合作领域 亲和力 建立与完善 市场经济 |
| 文章编号： | 1007-3612(2006)04-0460-02 |
| 修稿时间： | 2005年10月10日 |
Research on the Interrelationships and Win-Win of Sports and Media Marketing |
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| CHEN Yu-jia.Research on the Interrelationships and Win-Win of Sports and Media Marketing[J].Journal of Beijing Sport University,2006,29(4):460-461. |
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| Authors: | CHEN Yu-jia |
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| Abstract: | With the establishment and consummation of market economy in China,sports industry and media industry have achieved a great progress,in which both industries have got great promotion and development together with strong appetency.This study conducted an in-depth discussion on the interrelationships and development of sports and media industry in the cooperative area,in order to offer references for one another's win-win. |
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| Keywords: | sports industry media industry interrelationships and winwin |
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