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| 我国西北地区农村体育消费的制约因素分析 | |
| 引用本文： | 钟全宏,和立新,胡大伟.我国西北地区农村体育消费的制约因素分析[J].北京体育大学学报,2006,29(3):294-296. |
| 作者姓名： | 钟全宏 和立新 胡大伟 |
| 作者单位： | 1. 西北师范大学体育学院,甘肃,兰州,730070 2. 山东农业大学科技学院,山东泰安,271018 3. 河北体育学院,河北,石家庄,050041 |
| 基金项目： | 国家哲学社会科学基金 , 甘肃省软科学基金 |
| 摘 要： | 扩大需求,开拓农村体育消费市场,是保持体育产业快速增长的重要举措.农村居民的体育消费行为对体育产业的经营决策及政府对体育消费政策的制定有着重要影响.总体来说,农村居民体育消费水平低,市场潜力大,有较大的上升空间;不同收入水平、不同区域的农村居民体育消费行为存在显著差异,这种不均衡性加大了开拓农村体育消费市场的难度. |
| 关 键 词： | 西北地区 农村居民 体育消费 制约因素 西北地区 农村 体育消费 因素分析 Rural Population Consumption Factors Restraint 不均衡性 差异 存在 区域 收入水平 上升空间 市场潜力 消费水平 居民体育 影响 政策的制定 政府 |
| 文章编号： | 1007-3612(2006)03-0294-03 |
| 修稿时间： | 2004年9月2日 |
Analysis on the Restraint Factors of the Sporting Consumption of the Rural Population in the Northwest in China |
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| ZHONG Quan-hong,HE Li-xin,HU Da-wei.Analysis on the Restraint Factors of the Sporting Consumption of the Rural Population in the Northwest in China[J].Journal of Beijing Sport University,2006,29(3):294-296. | |
| Authors: | ZHONG Quan-hong HE Li-xin HU Da-wei |
| Abstract: | To expand demands and extend the market of sport consumption has become an important measure to maintain the quick growth of sports industry.The sport consumption behavior of the rural population plays an important impact on sports industry decisions as well as on the policy on sporting consumption of the government.Generally speaking,the level of sport consumption of the rural population is relatively low,and there's a great potentiality for the further development.There exist significant differences on the consumption behavior among the rural population with the different income level from the different areas,which may make it more difficult to widen the rural market in sporting consumption. |
| Keywords: | the northwest China rural population sporting consumption factors of constraint |
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