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| 我国中部城市职业女性健身消费结构及其影响因素分析 | |
| 引用本文： | 陈建杰,李晓光,黄今.我国中部城市职业女性健身消费结构及其影响因素分析[J].北京体育大学学报,2006,29(12):1623-1624,1627. |
| 作者姓名： | 陈建杰 李晓光 黄今 |
| 作者单位： | 1. 南京航空航天大学体育部,江苏,南京,210016 2. 唐山体育学院体育部,河北,唐山,063000 3. 首都经贸大学体育部,北京,100070 |
| 摘 要： | 职业女性是一个特殊的群体,随着社会的发展,生活水平的逐步提高,职业女性以健身消费为手段,从而达到塑造自身美好形体的需要已成为一种趋势,越来越多的职业女性走进了商业性健身场所.文章以我国中部五个省会城市的部分商业性健身场所的部分职业女性健身消费者为研究样本,对她们进行了调查,结果发现:30岁前后的职业女性为健身消费的主要群体;出现了高学历具有稳定收入的职业女性健身消费群体.影响职业女性健身消费的主要因素有健身俱乐部的地理位置、价格、设施和服务质量等. |
| 关 键 词： | 职业女性 健身场所 消费结构 影响因素 中部城市 职业女性 健身俱乐部 消费结构 影响因素分析 Cities Professional Influence Factors Consumption Patterns Health 服务质量 设施 价格 地理位置 消费群体 收入 稳定 高学历 主要群体 发现 |
| 文章编号： | 1007-3612(2006)12-1623-03 |
| 修稿时间： | 2005年10月14日 |
Analysis of the Health Consumption Patterns and Influence Factors of the Professional Females in Cities of Mid-China |
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| CHEN Jian-jie,LI Xiao-guang,HUANG Jin.Analysis of the Health Consumption Patterns and Influence Factors of the Professional Females in Cities of Mid-China[J].Journal of Beijing Sport University,2006,29(12):1623-1624,1627. | |
| Authors: | CHEN Jian-jie LI Xiao-guang HUANG Jin |
| Abstract: | The professional females are a particular group.With the development of the society and gradual raise of life quality,the health consumption is the measure for the professional females to improve the health.Therefore,necessaries of shaping body have become one kind of tendency.More and more professional females are going into health-building sites.Take some commercial health-building sites in five capital cities of mid-China as examples and the research results are that about 30 years old professional females are the main consumer group and that the consumer group of professional females with high educational degrees and steady salaries appears.The main influence factors are the sites of health clubs,price,facilities and service quality,etc. |
| Keywords: | professional females health-building sites consumption patterns influence factors |
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