| 从观众角度对北京竞技体育市场的调查研究 |
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| 引用本文： | 闵捷,岳鸣.从观众角度对北京竞技体育市场的调查研究[J].北京体育大学学报,2009(6). |
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| 作者姓名： | 闵捷 岳鸣 |
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| 作者单位： | 中央财经大学; |
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| 摘 要： | 为了解中国竞技体育市场现状及发展前景,以北京地区为主要研究对象,通过文献资料、比较研究、调查访问等方法,对比发达国家与中国的竞技体育市场运作模式的差别,基于观众的角度,进行竞技体育的市场化研究。结果表明,举国体制在历史上做出杰出贡献的同时,在市场经济条件下制约了竞技体育的市场化发展。中国竞技体育市场化程度不足,不能满足观众的需求。通过数据分析,我们得出对竞技体育市场运作的四点建议:提高比赛观赏性,打造强势运动品牌,包装本土明星,吸引观众现场消费。
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| 关 键 词： | 观众角度 北京 竞技体育 市场调查 |
A SPectator-based Study on the Competitive Sports Market in China |
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| MIN Jie,YUE Ming.A SPectator-based Study on the Competitive Sports Market in China[J].Journal of Beijing Sport University,2009(6). |
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| Authors: | MIN Jie YUE Ming |
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| Institution: | Central University of Finance and Economics;Beijing 100081;China |
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| Abstract: | In order to make an understanding of the current situation and prosperity of Chinese competitive sports market, taking Beijing as research target,and using the methods of literature,comparison and interviews,comparing the difference of sports marketing modes between China and developed counties,this paper makes a spectator-based study on sports marketing. The result shows that while the nation-wide system made indelible contribution to the development of the athletic sports in China,it conflicts with market... |
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| Keywords: | spectator-based Beijing competitive sports market research |
| 本文献已被 CNKI 等数据库收录！ |
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