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| 体育竞赛与体育产业开发现状及发展对策研究 | |
| 引用本文： | 郑兆云,龚德性,杨吉春,赵丽光.体育竞赛与体育产业开发现状及发展对策研究[J].北京体育大学学报,2005,28(10):1315-1317. |
| 作者姓名： | 郑兆云 龚德性 杨吉春 赵丽光 |
| 作者单位： | 1. 温州医学院体育部,浙江,温州,325000 2. 吉林大学体育中心,吉林,长春,130025 3. 吉林体育学院,吉林,长春,130022 4. 吉林省经济管理干部学院,吉林,长春,130012 |
| 摘 要： | 通过分析我国目前体育产业的现状和现行的体育竞赛体制,揭示体育竞赛与体育产业开发之间的必然联系和我国体育产业发展的机遇.以体育产业开发的角度重新审视体育竞赛,并从欧美国家的体育竞赛中找出可借鉴性方法、思路,提出对我国体育竞赛与体育产业开发的建议. |
| 关 键 词： | 体育竞赛 体育产业 竞赛商品 竞赛市场 体育竞赛 产业开发 现状 产业发展 对策 研究 Sports Industry Sports Competition Developing Strategy 方法 借鉴性 竞赛中 欧美国家 联系 竞赛体制 体育产业 分析 |
| 文章编号： | 1007-3612(2005)10-1315-03 |
| 修稿时间： | 2004年6月1日 |
Research on Developing Strategy of Sports Competition and Sports Industry |
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| ZHENG Zhao-yun,GONG De-sheng,YANG Ji-chun,ZHAO Li-guang.Research on Developing Strategy of Sports Competition and Sports Industry[J].Journal of Beijing Sport University,2005,28(10):1315-1317. | |
| Authors: | ZHENG Zhao-yun GONG De-sheng YANG Ji-chun ZHAO Li-guang |
| Abstract: | Based on the analysis of the current situation of sports industry and the current sports competition system,this paper explored the essential relationship between sports competition and sports industry and the opportunities of the development of Chinese sports industry.In the perspective of sports industry development,this research conducted a review on sport competition and proposed the suggestion and strategy for the development of sport competition and sports industry in China,following from the methods and approaches generated from the sports competition system in American and European countries. |
| Keywords: | sports competition sports industry competition commodities competition market |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |