| 青海省城镇居民体育消费现状调查及对策研究 |
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| 引用本文： | 李新.青海省城镇居民体育消费现状调查及对策研究[J].北京体育大学学报,2005,28(5):609-611. |
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| 作者姓名： | 李新 |
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| 作者单位： | 长安大学体育部,陕西,西安,710054 |
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| 摘 要： | 随着经济的发展和社会的进步,体育产业已成为我国经济新的增长点,从促进青海经济发展出发,运用文献资料法、调查法、座谈法、逻辑分析法、专家访谈法、数理统计法等方法,对以青海西宁、格尔木、德令哈、海东地区为主的城镇居民进行了调查,对他们的体育消费水平、体育消费结构以及影响居民体育消费的因素等问题进行了研究.得出以下结论,青海省城镇居民的总体体育消费水平较低,消费结构不合理,实物性体育消费仍占主要地位,影响居民体育消费的主要因素有经济、观念等,并提出了以青海自身的要素禀赋为依托,建立外向型为主、集约化的体育产业和体育消费市场的发展对策.
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| 关 键 词： | 体育消费 体育产业 城镇居民 消费结构 消费水平 青海省 青海省 城镇居民 居民体育消费 消费现状 调查及对策 研究 Qinghai Urban Residents Consumption Sports Situation Research Strategy 消费市场 集约化 外向型 要素禀赋 观念 地位 物性 |
| 文章编号： | 1007-3612(2005)05-0609-03 |
| 修稿时间： | 2004年4月20日 |
Investigation and Strategy Research on the Situation of Sports Consumption among Urban Residents in Qinghai |
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| LI Xin.Investigation and Strategy Research on the Situation of Sports Consumption among Urban Residents in Qinghai[J].Journal of Beijing Sport University,2005,28(5):609-611. |
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| Authors: | LI Xin |
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| Abstract: | With the development of economy and the progress of society, sports industry is seen as the new growth-point of the economy in China. With the combination of documentary analysis, questionnaire investigation, interview in group, logical analysis, expert interview, and statistics analysis, aiming to enhance the development of the economy in Qinghai, this study conduct a large-size questionnaire investigation among residents in Xining of Qinghai province. The main investigation content include the level of the sports consumption, the structure of the sports consumption, and the primary factors which impact on the residents' sports consumption and so on. Several findings can be concluded as follows: the level of general sports consumption is relatively low; the structure of sports consumption is still improper; the sports consumption in forms of materials is the main part; main factors which impact on the residents' sports consumption are economic factors and sports viewpoints. Accordingly, it is proposed to build up a kind of open and concentrated sports industry, based on the Qinghai's characteristics. In addition several strategies on the development of sports consumption markets were put forward. |
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| Keywords: | sports consumption sports industry urban residents consumption structure consumption level Qinghai province |
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