| 同异反态势分析在民众对体育彩票认知程度与购买心理研究中的应用 |
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| 引用本文： | 张林凤.同异反态势分析在民众对体育彩票认知程度与购买心理研究中的应用[J].北京体育大学学报,2005,28(11):1495-1497. |
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| 作者姓名： | 张林凤 |
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| 作者单位： | 浙江师范大学体育学院,浙江,金华,321004 |
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| 摘 要： | 体育彩票收益是我国体育事业发展的重要财源之一.运用集对分析联系度的同异反态势分析法研究前人获得的北京、上海等10个城市的抽样调查数据,结果表明我国民众对体育彩票的理论认知在总体上处于认知不足的状态,民众购买体育彩票的动机主要来自希望中奖的心理,因此,适当的中奖面有助于提高体育彩票的发行销售量,加强体育彩票意义的宣传和普及体育彩票的理论知识有助于持续健康地发展我国的体育彩票市场.
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| 关 键 词： | 体育彩票 认知 购买心理 同异反态势 联系数 同异反 态势分析法 体育彩票 认知程度 购买 心理研究 应用 Psychology Ticket Sport Public Awareness Study Analysis State Application 彩票市场 健康 理论知识 意义 加强 |
| 文章编号： | 1007-3612(2005)11-1495-03 |
| 修稿时间： | 2004年5月21日 |
Research on the Application of SDC State Analysis in the Study of Public Awareness of Sport Lottery Ticket and Purchase Psychology |
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| ZHANG Lin-feng.Research on the Application of SDC State Analysis in the Study of Public Awareness of Sport Lottery Ticket and Purchase Psychology[J].Journal of Beijing Sport University,2005,28(11):1495-1497. |
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| Authors: | ZHANG Lin-feng |
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| Abstract: | Sport lottery ticket income can contribute greatly to the development of sports in China.Adopted SDC state analysis,this research conducted a profound and extensive the study on the random data collected from ten cities such as Beijing,Shanghai.The results indicated that the public generally has an inadequate understanding of sport lottery ticket and that the main reason to buy the ticket is to win a prize.Therefore,a moderate number of winning prizes may increase its sale.And the promoting of its significance and popularizing of its theoretical knowledge can also help sustain a wholesale development of the sport lottery ticket market in China. |
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| Keywords: | sport lottery ticket awareness purchase psychology similarity difference and counter state connected degree |
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