| 论品牌体育赛事对城市文化与精神的塑造——以厦门市为例 |
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| 引用本文： | 王振,文明华,胡国鹏.论品牌体育赛事对城市文化与精神的塑造——以厦门市为例[J].山西师大体育学院学报,2012(6):24-27. |
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| 作者姓名： | 王振 文明华 胡国鹏 |
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| 作者单位： | 华侨大学体育学院,福建泉州362021 |
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| 摘 要： | 文章从哲学对生活的批判性研究视域,剖析了城市品牌体育赛事作为城市层面的活动方式而彰显出的塑造城市文化精神的价值功能;在具体地分析厦门三大品牌体育赛事的实践活动过程内聚厦门城市文化的生成意义基础上,提出厦门三大品牌体育赛事活动对厦门城市文化、城市精神生成的塑造价值：厦门帆船赛塑造和谐、包容的城市精神,厦门集美龙舟赛塑造城市的历史文化内蕴,厦门国际马拉松赛塑造快乐、休闲与健康的城市生活精神,为城市品牌体育赛事构建提供参考与借鉴。
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| 关 键 词： | 品牌体育赛事 城市文化 城市精神 |
On Brand Sporting Events to Shape the Urban Culture And Spirit——A Case Study of Xiamen City |
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| WANG Zhen,WEN Ming-hua,HU Guo-peng.On Brand Sporting Events to Shape the Urban Culture And Spirit——A Case Study of Xiamen City[J].Journal of Physical Education Institute of Shanxi Teachers University,2012(6):24-27. |
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| Authors: | WANG Zhen WEN Ming-hua HU Guo-peng |
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| Institution: | (Physical Education College of HuaQiao University,Quanzhou,FuJian 362021,China) |
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| Abstract: | The value function of shaping the urban culture of the spirit was analysised from life philosophy of the critical domain.The shape values of sports events to generate urban culture and spirit was analysised in practice the process of specific analysis of the Xiamen three brand-sporting events ： Xiamen Regatta to shapie a harmonious-inclusive spirit of the city,Xiamen Jimei Dragon Boat Race to shape the citys historical and cultural connotation of the Xiamen,International Marathon to create a happy,leisure and health of city life spirit.The study Provided information and reference for the construction of urban brand sporting events. |
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| Keywords: | brand sports events urban culture the spirit of the city |
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