| 打造广州亚运品牌，彰显广州亚运特色 |
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| 引用本文： | 彭文革.打造广州亚运品牌，彰显广州亚运特色[J].山西师大体育学院学报,2009,24(3):50-52. |
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| 作者姓名： | 彭文革 |
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| 作者单位： | 广东商学院体育部,广东,广州,510320 |
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| 基金项目： | 广东省哲学社会科学"十一五"规划2007年度学科共建项目，广东商学院课题 |
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| 摘 要： | 系统地归总了亚运会的各种筹备工作，并对各类筹备工作如何围绕亚运会的办会理念和目标，以人为本，用科学发展观统领筹备工作，打造广州亚运品牌（人文亚运、绿色亚运），并对如何积极注入创新元素，彰显广州亚运特色（激情亚运特色、跨媒体传播组合战略运用特色、“数字亚运”特色）等方面进行了分析，最后提出了建设性对策与建议，符合政策的需求。
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| 关 键 词： | 亚运会 品牌 特色 科学发展观 创意 |
Building the Guangzhou Asian Games" Brand and Showing its Features |
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| PENG Wen-ge.Building the Guangzhou Asian Games" Brand and Showing its Features[J].Journal of Physical Education Institute of Shanxi Teachers University,2009,24(3):50-52. |
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| Authors: | PENG Wen-ge |
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| Institution: | PENG Wen-ge (Department of PE, Guangdong University of Business Studies, Guangzhou, Guangdong 510320,China) |
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| Abstract: | This article systematically sum of the various preparations for the Asian Games, and several aspects have been analysed, such as according to the concept and objectives, how to organize and coordinate the event under the guide of the people-oriented thought and the Scientific Outlook on Development, how to build the Guangzhou Asian Games Brand （ Humanities Asian Games, Asian green）, how to implant the innovative elements into it and how to highlight the characteristics （ passion Asian features, the use of cross-media strategy for the dissemination of portfolio characteristics, ＂Digital Games＂ feature ） of Guangzhou Asian Games with our great endeavor. In addition, I＇ve put forward some constructive countermeasures and suggestions, in line with the policy re quirements. |
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| Keywords: | Guangzhou Asian Games brand characteristic the Scientific Outlook on Development innoviation |
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