| 《有报天天读》栏目的成功对内地电视新闻改革的启示 |
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| 引用本文： | 许鑫.《有报天天读》栏目的成功对内地电视新闻改革的启示[J].惠州学院学报,2006,26(2):118-121. |
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| 作者姓名： | 许鑫 |
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| 作者单位： | 惠州学院,中文系,广东,惠州,516007 |
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| 摘 要： | 凤凰卫视《有报天天读》栏目代表了电视读报节目这种新型的电视新闻节目形态的最高水平, 其重要意义在于打破了电视和报纸之间的界限, 符合多媒体信息整合的大趋势, 同时使电视新闻向深度和广度方向拓展。此外该栏目准确的市场定位、个性化的新闻传播等特色也代表着当前电视新闻节目发展的新潮流, 新趋势,并对内地的新闻节目改革提供了借鉴。
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| 关 键 词： | 电视读报节目 多媒体 整合 个性化 |
| 文章编号： | 1671-5934（2006）02-0118-04 |
| 收稿时间： | 2005-11-22 |
| 修稿时间： | 2005-11-22 |
The Enlightenment of the Success of the "Daily Newspaper Reading" to the TV News Reform Inland |
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| XU Xin.The Enlightenment of the Success of the "Daily Newspaper Reading" to the TV News Reform Inland[J].Journal of Huizhou University,2006,26(2):118-121. |
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| Authors: | XU Xin |
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| Institution: | Chinese Department, Huizhou University, Huizhou 516007, Guangdong China |
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| Abstract: | Phoenix Satellite Television column "Daily Newspaper Reading" represents the top level of Reading Newspaper on TV,which is a new kind of TV programs.Its significance consists in the break between television and newspapers boundaries,consistent with the general trend of the integration of multimedia information.It will also help TV programs extend in depth ard width.In addition to the accurate market positioning,personalized information dissemination,and other characteristics of the column also represents the current development trend of television news programmes,and which provide a good reference for the reform of news programs inland. |
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| Keywords: | TV programs multimedia devices integrating personalize |
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