| 营销创新与企业文化建设 |
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| 引用本文： | 王明玉.营销创新与企业文化建设[J].九江职业技术学院学报,2002(2):63-64. |
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| 作者姓名： | 王明玉 |
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| 作者单位： | 南京化工职业技术学院,210048 |
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| 摘 要： | 在激烈的市场竞争环境下，企业营销能否创新，是企业成败的关键，优质的产品和优秀的服务是企业在市场上立脚的根本，而个性化的优秀企业化是企业的灵魂和核心，成为消费识别企业和产品的主要标志。
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| 关 键 词： | 营销创新 企业文化建设 个性化 企业营销 价值观 营销环境 |
| 文章编号： | 1009-9522(2002)02-0063-02 |
| 修稿时间： | 2001年10月30 |
Innovation In Marketing And Cultural Construction In Enterprises |
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| WANG Ming - yu.Innovation In Marketing And Cultural Construction In Enterprises[J].Journal of Jiujiang Vocational and Techinical College,2002(2):63-64. |
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| Authors: | WANG Ming - yu |
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| Abstract: | Under the circumstances of competitive markets, it is a key of sucess or failure whether business marketing can be innovated. Quality products and quality service are the foundation where enterprises are able to be rooted in markets, while individual quality cultures in enterprises are the soul of enterprises, signifying their brands and products. |
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| Keywords: | Innovation In marketing Cultural construction in enterprises Individualism Promotion Value Development and changes |
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