| 上海职业院校品牌专业建设及其评估 |
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| 作者姓名： | 胡 兰 |
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| 作者单位： | 上海市教育评估院职业与成人教育评估所，上海 200031 |
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| 摘 要： | 品牌专业建设和评估是上海职业院校内涵建设的重点。历经多年打造，品牌专业呈现出专业带头人高水平、师资队伍高规格、课程建设高水平、实训资源高品质、校企合作高深度、学生培养高质量和社会服务高效益等典型特征。但也存在知己不够知彼，亮点不够亮，国际化水平不够高等问题。后续要进一步提高职业院校品牌专业的发展站位和视野，体现前瞻性和开放性；进一步加大打造力度，形成品牌效应，提高品牌专业示范引领辐射作用；进一步加强品牌专业内部质量保证体系的建设和完善，增强专业发展生命力。
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| 关 键 词： | 品牌专业 内涵发展 职业院校 专业评估 |
Brand Major Construction and Its Evaluation in Shanghai Vocational Colleges |
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| Authors: | Hu Lan |
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| Institution: | Department of Vocational and Adult Education Evaluation, Shanghai Education Evaluation Institute, Shanghai 200031 |
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| Abstract: | Brand major construction and evaluation is the focus of connotation construction of Shanghai vocational colleges. After many years of practice, the brand major presents the typical characteristics of high-level professional leaders, high-level teaching staff, high-level curriculum construction, high-quality training resources, high-depth school-enterprise cooperation, high-quality student training and social service efficiency. But there are still problems such as lack of full-understanding, excellent and international brands. In the future, it is necessary to further improve the development position and vision of brand major in vocational colleges that reflect the foresight and openness, further increase the efforts to create brand effect and improve the demonstration and radiation role of brand major, further strengthen the construction and improvement of internal quality assurance system of brand major, and enhance the vitality of professional development. |
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| Keywords: | Brand major Connotation construction Vocational colleges Major evaluation |
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