| 消除用户主观评价差异的电子商务信誉模型 |
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| 引用本文： | 李慧,刘东苏.消除用户主观评价差异的电子商务信誉模型[J].现代图书情报技术,2012(2):48-52. |
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| 作者姓名： | 李慧 刘东苏 |
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| 作者单位： | 西安电子科技大学经济管理学院 |
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| 基金项目： | 中央高校基本科研业务费专项资金资助项目“Web服务的信任管理模型与技术研究”(项目编号:K50510060005)的研究成果之一 |
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| 摘 要： | 为增强电子商务中信誉评估的客观性和准确性,采用信任平移方法设计用户主观评价差异消除算法,在此基础上构建动态的电子商务信誉管理模型,通过模拟实验验证该算法的准确性和有效性,并对实验结果进行分析,同时指出今后的研究方向。
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| 关 键 词： | 电子商务 主观评价差异 消除算法 信誉模型 |
E-Commerce Reputation Model Based on Elimination Differences of User Subjective Evaluation |
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| Li Hui Liu Dongsu.E-Commerce Reputation Model Based on Elimination Differences of User Subjective Evaluation[J].New Technology of Library and Information Service,2012(2):48-52. |
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| Authors: | Li Hui Liu Dongsu |
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| Institution: | Li Hui Liu Dongsu(School of Economics and Management,Xidian University,Xi’an 710071,China) |
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| Abstract: | In order to enhance the objectivity and accuracy of reputation value in e-commerce,the algorithm for eliminating differences of users’ subjective evaluation is designed by using trust translation.Then a dynamic e-commerce reputation management model is also constructed.Finally,the results of experiments demonstrate the accuracy and validity of this algorithm,and the direction for future research is pointed out. |
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| Keywords: | E-Commerce Differences of subjective evaluation Elimination algorithm Reputation model |
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