| 高校自然科学学报的“微营销”策略 |
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| 引用本文： | 王燕,康祝圣,谢暄,田江.高校自然科学学报的“微营销”策略[J].编辑学报,2014,26(6):582-584. |
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| 作者姓名： | 王燕 康祝圣 谢暄 田江 |
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| 作者单位： | 《电子科技大学学报》编辑部; |
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| 摘 要： | 移动互联技术的发展催生了"微营销"这个新的市场营销概念,微博和微信作为"微营销"的主要手段,被越来越多的个人和机构使用。文章比较了微博和微信的异同,指出高校学报应改变传统办刊模式,开展"微营销"的意义,并根据微博和微信以及高校学报的特点提出"微营销"策略。
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| 关 键 词： | 高校学报 微博 微信 微营销 策略 |
| 收稿时间： | 2014/4/23 0:00:00 |
| 修稿时间： | 2014/4/23 0:00:00 |
Micro-marketing strategies of university journals |
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| WANG Yan,KANG Zhusheng,XIE Xuan and TIAN Jiang.Micro-marketing strategies of university journals[J].Acta Editologica,2014,26(6):582-584. |
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| Authors: | WANG Yan KANG Zhusheng XIE Xuan and TIAN Jiang |
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| Institution: | Editorial Board of Journal of University of Electronic Science and Technology of China, 610054, Chengdu, China,Editorial Board of Journal of University of Electronic Science and Technology of China, 610054, Chengdu, China,Editorial Board of Journal of University of Electronic Science and Technology of China, 610054, Chengdu, China and Editorial Board of Journal of University of Electronic Science and Technology of China, 610054, Chengdu, China |
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| Abstract: | With the development of mobile IT technology, a new concept of micro-marketing is born. As main tools of micro-marketing, microblog and WeChat are used more frequently by people and institutes. This paper first compares the similarities and differences between microblog and WeChat, and then points out the necessity of micro-marketing for university journals. Finally, by combining the characteristics of microblog, WeChat and university journals, this paper proposes some micro-marketing strategies. |
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| Keywords: | university journal microblog WeChat micro-marketing strategy |
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