| “定”“拓”“融”“通”:青少年科普期刊生命力的提升策略——以《未来科学家》全媒体出版探索为例 |
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| 引用本文： | 季慧.“定”“拓”“融”“通”:青少年科普期刊生命力的提升策略——以《未来科学家》全媒体出版探索为例[J].编辑学报,2017,29(6):586-589. |
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| 作者姓名： | 季慧 |
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| 作者单位： | 未来科学家编辑部,210036,南京 |
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| 基金项目： | 2016年度江苏省期刊协会立项课题 |
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| 摘 要： | 互联网时代传统期刊的生存发展面临极大挑战,青少年科普期刊应该立足出版本位,通过定、拓、融、通的提升策略:找准媒介定位,追求价值传播;增强内容结构的紧致性、连通性;打破边界,盘活资源;促通达,增服务——为读者提供全媒体科普阅读体验,提升期刊生命力.
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| 关 键 词： | 科普期刊 生命力 提升策略 《未来科学家》 全媒体出版 |
Positioning, expanding, integrating, communicating:the way to enhance vitality of popular youth science periodicals:an exploration of the whole media publishing of Scientists Tomorrow// |
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| JI Hui.Positioning, expanding, integrating, communicating:the way to enhance vitality of popular youth science periodicals:an exploration of the whole media publishing of Scientists Tomorrow//[J].Acta Editologica,2017,29(6):586-589. |
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| Authors: | JI Hui |
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| Abstract: | Facing serious challenges in the internet era,the survival and development of youth popular science periodicals should be based on sticking to publishing industry standards.Through stressing innovation,expansion,incorporation,and online interaction,the periodicals should adopt a new strategy which will achieve a suitable positioning,pursue communication of values,enhance the compactness and coherence of the contents,encourage interdisciplinary exchanges,consolidate academic resources,and provide a bigger variety of services.In the process of achieving all these goals,a brand new reading experience will be created for the readers and the periodicals will be invigorated. |
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| Keywords: | popular science periodical vitality promotion strategy scientists tomorrow all media publishing |
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