| 信息商品的多重定价策略——以263邮件为实例 |
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| 引用本文： | 宋恩梅.信息商品的多重定价策略——以263邮件为实例[J].图书情报工作,2004,48(12):98-101. |
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| 作者姓名： | 宋恩梅 |
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| 作者单位： | 武汉大学信息管理学院 武汉 430072 |
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| 摘 要： | 介绍信息商品的价格理论和定价策略;以263电子邮件服务为例,探讨信息商品定价中的多重定价问题,包括差别化 产品的形成、不同版本的划分。由此,进一步讨论多重定价策略在增加厂商利润、改进帕累托效率和锁定用户群等方面所发 挥的作用。
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| 关 键 词： | 信息商品 多重定价 版本划分 263邮件 |
| 收稿时间： | 2004-01-02 |
A Discussion on the Multiple Pricing Strategies of Information Goods--With the Example of 263 Mail |
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| Song EnmeiSchool of Information Management,Wuhan University,Wuhan.A Discussion on the Multiple Pricing Strategies of Information Goods--With the Example of 263 Mail[J].Library and Information Service,2004,48(12):98-101. |
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| Authors: | Song EnmeiSchool of Information Management Wuhan University Wuhan |
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| Institution: | School of Information Management, Wuhan University, Wuhan 430072 |
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| Abstract: | Information goods are different from traditional material goods, and the information market has traits embodied with monopoly and competition. On these bases, a series of pricing strategies of information goods are provided. This paper discusses the problem concerning multiple pricing strategies of information goods with the example of 263 mail, including differential products, version division as well as the improvement of Pareto efficiency. |
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| Keywords: | information goods multiple pricing strategy version division 263 mail |
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