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Melissa M. Smith 《Communication Research Reports》2013,30(4):347-360
This study examines the roles candidate race and gender may play in the evaluation of candidates presented via campaign Web sites. Apparent race and gender of a candidate were manipulated while issue information was held constant on a campaign Web site. The candidate's gender was shown to affect evaluations of the candidate (positively for female candidates) after controlling for participant political ideology, political knowledge, and political self-efficacy. The candidate's race did not affect evaluations of the candidate. Findings are discussed in the context of peripheral bias of central processing. 相似文献
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This study investigates the concept and practice of engagement via media platforms from the perspectives of brands, audience, and media. Under the premise that engagement is a multi-dimensional construct that presents a more complex, qualitative nature different from the traditional, exposure-based quantitative metrics frequently adopted for linear media, this study explores how diverse market sectors and key constituents perceive and apply engagement. In-depth interviews were conducted with 74 subjects from various sectors across 8 countries and textually analyzed using a qualitative data analysis software. Utilizing thematic analysis, the qualitative research addressed the definition, relevancy, and application of audience engagement via media platforms, especially for video content. It was found that promoting engagement is a critical strategy to combat the increasing demand for audience attention. It encompasses all three cognitive–affective–behavioral aspects, but is valued and practiced on a behavioral level most often. Engagement is a thread that links campaign phases together but it is realistically addressed only after more readily available metrics. There are significant challenges in integrating digital and linear media platforms from the perspective of engagement as individual platforms have their own unique characteristics and impacts. In practice, it is also difficult to measure media engagement with metrics that are conceptually meaningful and methodologically accessible. 相似文献
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ABSTRACTThis study explores the current status and features of Pakistan's academic library Web sites. A checklist describing features and content was prepared based on a review of the literature related to academic libraries’ Web sites. Then, all 85 library Web sites of Pakistani universities and degree-awarding institutions recognized by the Higher Education Commission (HEC) of Pakistan were surveyed and analyzed using the checklist. Interviews with library professionals were conducted to learn more about the problems and issues with building and maintaining library Web sites. Results indicate that Pakistani academic library Web sites have effective features such as contrasting color schemes, easily readable text, minimal use of horizontal scrolling, and English-language text. Staff information, OPACs, and navigation features are also widely found on the Web sites. Features found less frequently include the use of Web 2.0 technologies, Web site aid tools, information about library buildings, and general library information. By offering information about the status of Pakistani academic library Web sites, the study can serve as a foundation for discussion between libraries and other parts of the university, as well as a benchmark for evaluating the progress of academic library Web sites in Pakistan 相似文献
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《Journal of Web Librarianship》2013,7(4):525-547
ABSTRACT Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites. 相似文献
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Traditionally, radical social movements faced a dilemma regarding media coverage: focus either on mass media, but lose control of their representation, or on alternative media, but fail to get their message to the broader public. The World Wide Web overcomes these problems, allowing movements to create their own media with mass distribution. However, it has two key weaknesses of its own: attracting audiences and mixing in- and out-group communication. In this paper, we show how the structure and content of the anarchist Web-based media work together to separate in- and out-group discourses. We then demonstrate how the anarchists attracted an audience to their Web media. The Black Bloc tactics at the Seattle protests against the World Trade Organization brought an increase in media attention, albeit negative. We examine how anarchists took advantage of the larger audience created by this bad publicity and mounted a counter-public relations campaign online. We argue that the Web alters the power relationship between mainstream and alternative media without displacing the need for mainstream coverage. 相似文献
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基于结构对Web网页区域分割与语义识别，实现网页语义理解，给出Web多媒体相关文本的定义，并结合其分布特点，采用个体级、区域级、网页级三级分析方法分别进行提取，从而实现Web多媒体相关文本准确提取。 相似文献
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Visits to 81 academic library websites in the New York State reveal that 42% of them adopted one or more Web 2.0 tools such as blogs while implementation of those tools in individual libraries varies greatly. We also propose a conceptual model of Academic Library 2.0 in this report. 相似文献
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网格技术——数字图书馆信息服务的新平台 总被引：13，自引：0，他引：13
赵华 《现代图书情报技术》2004,20(2):22-24
随着图书馆数字化进程的不断推进,数字图书馆将不仅是一个基于数字化资源的信息检索和服务系统或资源系统,而是一种以用户为核心来聚合信息资源、信息服务、信息利用活动的动态机制。信息网格为数字图书馆建立跨越Web的信息分布和集成应用提供了新的平台。本文主要探讨了信息网格技术及应用和研究重点，并提出了一个基于信息网格的信息服务体系结构。 相似文献
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大学图书馆网站的多模式综合评价研究 总被引：5，自引：0，他引：5
通过对五种网站评估模型的有效综合，提出多模式的综合网站评价方法。文中从网站设计、网站技术和网站价值三个方面入手，构建了一套多模式的综合网站评价体系。还通过对此评价体系的分析，将其应用于国内大学图书馆网站的评价，比较全面的对大学图书馆网站进行了多模式评价，并得出一些有效的结论。 相似文献
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Web2.0环境下越来越多的用户参与到图书馆信息组织过程中,为了了解用户参与图书馆信息组织的意识和意愿,对武汉大学在校师生进行问卷调查。调查显示,用户对Web2.0相关技术较熟悉并经常使用,具备参与图书馆信息组织的能力;用户普遍认同参与图书馆信息组织会对自己有帮助,有着较高的参与意愿;不少用户缺乏参与意识,对参与方式不够了解。图书馆可通过加强对用户参与图书馆信息组织方式的宣传、重视用户培训、采取适当的激励措施等方法,促使用户积极参与图书馆信息组织。 相似文献
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This study analyzes the 2000 presidential television advertisements in Taiwan and the United States. Contrary to the common cultural assumption that Asian messages are more positive than those in the US, there is no significant difference of acclaims (positive utterances) and attacks (negative utterances) between the two countries. It appears that the cultural influence on utterance functions was overridden by situational factors in campaign communication. Nevertheless, Taiwanese spots differ from those in the US in three aspects, emphasizing character over policy, addressing past deeds more frequently than future plans, and focusing on leadership abilities more often than the US counterparts. Overall, this comparative analysis suggests a character-centered culture of political communication in Taiwan, which is different from the common emphasis of policy over character in Western political advertisements. 相似文献
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《Journal of Web Librarianship》2013,7(2):101-123
ABSTRACTThis article analyzes 37 Orbis Cascade Alliance members' Web sites to determine ease of use across mobile devices. Based on that analysis and a literature review, guidance is provided on how libraries' mobile Web sites may be improved. Web sites were examined to determine ease of locating frequently accessed resources on mobile devices that were identified in the literature: contact information, hours, databases, library accounts, and search boxes. Scalability of Web sites on mobile devices was also evaluated and was found to be non-existent in nearly a quarter of examined libraries. Areas for consideration and improvement are presented across Orbis Cascade Alliance libraries that can easily be applied globally. 相似文献
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Chu SK Woo M King RB Choi S Cheng M Koo P 《Health information and libraries journal》2012,29(1):47-60
Objectives: This study surveyed Web 2.0 application in three types of selected health or medical‐related organisations such as university medical libraries, hospitals and non‐profit medical‐related organisations. Methods: Thirty organisations participated in an online survey on the perceived purposes, benefits and difficulties in using Web 2.0. A phone interview was further conducted with eight organisations (26.7%) to collect information on the use of Web 2.0. Data were analysed using both quantitative and qualitative approaches. Results: Results showed that knowledge and information sharing and the provision of a better communication platform were rated as the main purposes of using Web 2.0. Time constraints and low staff engagement were the most highly rated difficulties. In addition, most participants found Web 2.0 to be beneficial to their organisations. Conclusions: Medical‐related organisations that adopted Web 2.0 technologies have found them useful, with benefits outweighing the difficulties in the long run. The implications of this study are discussed to help medical‐related organisations make decisions regarding the use of Web 2.0 technologies. 相似文献
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This study seeks to understand “listening” as a practice and norm of journalism in the context of an eruption of journalistic discourse about listening surrounding the 2016 US election. An examination of US journalists’ own discourse about listening pointed to an understanding of the need to listen more, better, and to a more diverse set of voices. The widespread criticism of journalism’s performance frequently pointed to failures of listening as a root cause of the more general failure to adequately cover the campaign. Thus, listening involved a set of skills, but was also sometimes construed as a moral obligation. Overall, however, the discourse showed an anemic understanding of listening, often pointing to the public’s inability to listen to journalists. 相似文献
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Based on a statewide telephone survey before the 2004 presidential election, this study probes Ohioans' attention to and perception of campaign advertising and the perceived effects of those negative political ads. Citizens in this “battleground” state had a very high level of awareness of campaign advertising, characterizing it as more negative than in the past. Self-reported attention to the campaign and measured use of local and national television news were related to perceived campaign negativity. Evidence of a third-person effect regarding a specific type of negative advertising was found. However, the effect was moderated by candidate choice. 相似文献
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邮电通信文献数据库建设及其检索系统* 总被引：3，自引：0，他引：3
邮电通信文献数据库是CALIS 文献资源及数字化建设的重要内容之一, 其数据来源于中、英文邮电通信专业各类文献, 并依据《邮电通信技术主题词表》进行数据组织, 为适应CERNET 中、英文网络环境, 采用了基于Quick IMS 和IMS Web的集文献数据采集、加工、管理和服务一体的Internet/Intranet 解决方案。以So laries, Sybase 关系数据库和IM S 数据库作为软件平台, 采用浏览器、Web Server、应用数据库的三层结构技术, 并结合北邮“现代电子图书馆信息网络系统”进行了二次开发, 实现了文献资源的上网发布和多种标准检索方式等功能。 相似文献