共查询到20条相似文献，搜索用时 79 毫秒
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ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
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Matthew Goldman 《Public Library Quarterly》2018,37(2):139-149
ABSTRACTPublic libraries have seen a decline in public funding, relying on a mixture of external types of funding to keep services running. With state and local governments continuing to face financial pressures, some libraries have explored alternative ways to maximize funding, by forming library districts. This report aimed at exploring library districts in three states, Colorado, Michigan, and Oregon, which have similar funding structures. The report found more stable and predictable funding patterns in library districts versus their counterparts and provides evidence that is a strong alternative for public libraries seeking a change in the way they obtain funds. 相似文献
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Lili Luo 《Public Library Quarterly》2018,37(3):233-247
ABSTRACTHealth information programs, defined as library programs focusing on health-related topics, are an essential way for public libraries to reach out to their user communities, raising awareness of and interest in healthy lifestyle, promoting access to quality health information, and ultimately enhancing health literacy of the citizenry. This study presents a content analysis of the health information programs provided by a large urban public library system in the past year, seeking to strengthen the professional understanding of how public libraries can contribute to health literacy improvement through effective programming, and help other libraries gain insights on health information program planning and implementation. 相似文献
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《Public Library Quarterly》2013,32(3-4):77-98
ABSTRACT Even in the face of widespread domestic use of electronic materials, books within public libraries remain an important source of information for many youngsters. This paper draws on the results of a qualitative English study broadly concerned with young people's information behavior to explore how youngsters locate non-fiction books within such libraries. One of several approaches was taken. Familiar with the placement of materials on the subject of the need, some went directly to the appropriate part of the collection. Others did not know the position of the desired section and combed the shelves randomly, consulted labels on the shelves/walls, sought help from staff or exploited the subject index. Most users wanted information on a certain topic, not a particular item. There were high levels of ignorance of both library terminology and the arrangement of books within the building. The article concludes by making recommendations for both practice and future research, based on the investigation's findings. 相似文献
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Rachel K. Fischer 《Public Library Quarterly》2018,37(3):279-295
ABSTRACTThis essay presents the major findings from a survey about human resource management in public libraries. The survey was conducted in October 2016 via the Internet. The participants were librarians with human resource management experience employed by public libraries in the United States. The majority of the participants responded that human resource management was challenging to some degree. While a majority were able to solve their human resource problems successfully, a majority of the respondents believed that the human resource curriculum for library science programs was inadequate. 相似文献
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ABSTRACT This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community. 相似文献
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《The Reference Librarian》2013,54(82):107-124
Abstract A partnership formed between a special library and a public library system to address the information needs of local farmers is the subject of this paper. The special library partner is an information center for agricultural medicine and health. The public library system is one which serves its fourteen member libraries in central New York. These libraries, together with several community-based organizations, combined their leadership, resources, and expertise in a successful outreach effort that saved a village library, improved community relations, enhanced awareness of the role of libraries, and disseminated information necessary for sustaining a viable and healthy farming community. 相似文献
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《Public Library Quarterly》2013,32(1-2):155-170
SUMMARY While public libraries in the United States vary widely by size and location, they all serve a common purpose: to provide information, education, and recreation for all people in their service areas. To continue to serve this purpose, especially in the midst of the current shrinkage of public funding, public libraries need advocates who believe in them strongly and are willing to speak publicly on their behalf. 相似文献
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《Journal Of Access Services》2013,10(1):47-52
ABSTRACT For as long as libraries have charged fines for books returned after their due dates, this familiar practice has excited comment and controversy. Fines are thought by many to deter patrons from keeping materials too long. However, others believe there is little persuasive evidence that fines are more effective at minimizing overdues than are reminder notices. Further, some critics contend charging fines is unethical, especially in public or school libraries, and the meager results are not worth the harmful public relations fines incur. The authors experimented with an alternative approach using positive reinforcement. 相似文献
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Masanori Koizumi 《图书馆管理杂志》2013,53(8):659-690
ABSTRACTThe objective of this research is to elucidate changes in strategy, organization, and operations in the field of public library management. It uses research methods based on detailed case analysis. This research focuses on cases involving U.S. public libraries and the Tokyo Metropolitan Library in Japan from the 1960s to the 2010s. It analyzes documents related to strategic management, organization, and operations collected through surveys and interviews with library directors and managers. This research illustrates (1) 11 core operations of public libraries, (2) transitions of basic organizational structures, (3) elements that cause differences between the U.S. and Japanese public libraries, and (4) primary elements that have impacts on public library management. 相似文献
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Midori Kanazawa 《Public Library Quarterly》2018,37(2):209-221
ABSTRACTBoth Children’s services and Young Adult (YA) services have been recognized as essential in Japanese public libraries. This article reports on the present status of Children’s services and YA services in Japanese public libraries, based on the results of several investigations. These studies show that children’s services in Japanese public libraries already are generally popular. On the other hand, this article indicates that YA services in Japanese public libraries are gradually improving, due to the national recognition of the importance of YA library services. Examples of good practices in Children’s and YA services in Japanese public libraries are described and analyzed to identify the common themes that flow through these innovations. This article concludes with observations about the future involving library services for children and YAs, from the viewpoints of face-to-face traditional services and indirect services through their official websites. 相似文献
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《图书馆管理杂志》2012,52(1):94-107
ABSTRACT Academic research libraries can employ several approaches to advance the institutional mission. First, libraries can shift from goals focused on collections and traditional library services and instead align with their campus academic plan and an emphasis on supporting the institution's strategic initiatives. A second approach is for libraries to modify their organizational structures from being function-based on the tasks that traditional libraries performed (e.g., public services, technical services, collection development) and move instead toward organizational units that directly support their university's missions (e.g., undergraduate education; graduate and professional education; research, scholarship, and creative activity; and public engagement). The key is to have library staff engaged in work that contributes to vital institutional outcomes such as student success and faculty research productivity. Academic research libraries should also continue to work towards an assessment program that demonstrates the value of the academic research library in providing quality services that advance the institutional mission. 相似文献
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Tammy R. Pettinato 《Public Services Quarterly》2013,9(3):283-289
ABSTRACT Special Libraries, Special Challenges is a new column dedicated to exploring the unique public services challenges that arise in libraries that specialize in a particular subject, such as law, medicine, business, and so forth. In each column, the author will discuss public service dilemmas and solutions that arise specifically in given subject libraries, while drawing links to how such issues affect librarianship in general. Special or subject-matter librarians interested in authoring a piece for this column are invited to contact Tammy R. Pettinato at pettinato@law.ucla.edu. 相似文献
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AbstractPublic libraries are a source of information and resources for the local community, they also play a role in the use of technologies such as geographic information systems (GIS) in that regard. GIS uses maps as output mediums for displaying demographic or similar information, as well as for spatial comparison or spatially based analysis. This is useful for gaining knowledge as well as for decision making. This article reports research into the awareness and use of GIS-type systems in public library settings in hopes of better understanding the benefits, drawbacks, and limitations to use of systems such as these. Primary findings suggest that there continues to exist limited understanding of the capabilities of GIS technology in public libraries and therefore very little demand for it exists in public librarians and patrons alike. 相似文献
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《Public Library Quarterly》2013,32(1-2):117-135
SUMMARY There is renewed interest in building and sustaining support for public libraries in this country. This paper looks at the concepts of marketing and advocacy as integral components for building this sustain-ability and uses two related initiatives in the State of Kentucky to illustrate, in practice, how these concepts differ and how they need to work together for long term success. In short, “selling” libraries in itself won't get the job done; nor will just building a public advocacy infrastructure. Taken together, however, both can advance the case for libraries and build the support needed for sustainability. 相似文献
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Alison Circle 《Public Library Quarterly》2013,32(4):356-374
ABSTRACTPublic libraries today are gingerly stepping into the emerging philosophy among successful businesses around the world: customer experience. Libraries are hiring staff with “customer experience” in their title, others are curious and want to learn more. Most of the resources currently available to libraries hoping to get started take a corporate approach particularly as it impacts financial success. The bottom line is that all of us are in the customer experience business, whether we know it or not. It goes to the heart of everything we do – how staff interact with the public and each other, the value libraries provide to a community, even the cleanliness of the restrooms. Additionally, many of those companies that library users experience in their daily lives – health care, insurance, retail – have already jumped on the customer experience bandwagon, overall raising the public’s expectation of what they should experience in libraries. How and where to start? How does a library build a road map to develop a customer experience philosophy and culture, which staff will embrace and support? When building a new library how do you design that building using a customer experience lens? Columbus Metropolitan Library has spent the last 5 years mapping out a customer experience practice, which includes staff training, journey mapping, customer insights, customer engagement training, and library design. 相似文献