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1.
ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
2.
《College & Undergraduate Libraries》2013,20(1-2):19-33
Abstract Academic libraries do not often launch public relations campaigns. However, recent changes and enhancements at the Geoffrey R. Weller Library at the University of Northern British Columbia prompted librarians to embark on a public awareness campaign built upon the “@ your library” framework. The campaign featured multiple strategies, including posters, displays, brochures, newspaper ads, and giveaways. The goal of the campaign was to break away from the stereotypical image of the library as a research necessity, and show it instead as the beating heart of the University. The campaign is evaluated and the continued need for marketing and promotion of academic library services is examined. 相似文献
3.
城市公共图书馆商务支持服务的国际经验和启示 总被引：1，自引：0，他引：1
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ABSTRACTAdvertisements for public library directors can reflect the evolution of the public library environment as libraries adapt to changes related to funding and technology. No study has examined whether the skills and attributes desired of public library directors have changed over time and whether they are associated with the characteristics of management or leadership. Content analysis of public library director job advertisements from 2000–2011 revealed a closer association with management than leadership traits and an omission of characteristics like advocating, fundraising, being politically savvy, and having a vision needed to position the public library as an essential resource to stakeholders. 相似文献
5.
《Public Library Quarterly》2013,32(1-2):57-73
SUMMARY Public librarians derive the philosophical and ethical principles that guide our practice from transcendent ideals which are also embodied in the Universal Declaration of Human Rights. This article reviews the foundation of the U.S. public library and key documents that have characterized its development. Recent violations of human rights in U.S. libraries include closure; exclusion of the homeless; refusal to purchase Spanish-language materials; ordinances against gay pride display; and filtering. The importance of the public librarian's commitment to human rights as the ethical basis for library service is defined and discussed. 相似文献
6.
《The Reference Librarian》2013,54(83-84):131-144
SUMMARY In these times of extraordinary development in information and communication technologies (ICT) many new tools and services, and traditional tools, such as the catalog, could be developed or enhanced by librarians to effectively support the academic community in teaching and learning. This paper will discuss how social interaction between technical and public service librarians could enhance library services to the academic faculty and students during these demanding times of technologies and information overload. The paper will also point out that the team approach to library services can improve social interaction between librarians when the perpetuation of the traditional academic organizational model is not efficient enough for the faculty and students' need-driven use of information. Rapid changes resulting from ICT demand constant social interaction that would be facilitated by establishing working teams for specific tasks. 相似文献
7.
基于文献调查与内容分析,解析由图书馆专门法、图书馆相关法、图书馆行业标准与规范3部分组成的英国图书馆法律制度体系及其作用。其中,图书馆专门法包括全国性和地区性的图书馆法,如《公共图书馆和博物馆法》、《大英图书馆法》、《苏格兰公共图书馆法》等,它们在规范与指导英国图书馆事业发展中起到了关键作用;图书馆相关法如《版权、设计和专利法》、《版权和相关权利条例》、《信息自由法》等,对英国图书馆事业的发展起到支撑作用;图书馆行业标准与规范如《威尔士公共图书馆标准》、《图书馆与信息专业人员职业行为规范》等,是英国图书馆界不可或缺的行为准则。 相似文献
8.
Margaret Kinnell 《International Information and Library Review》2013,45(4):257-270
AbstractThe National Curriculum for England and Wales, implemented following the 1988 Education Reform Act, has had a profound impact on learning resource needs in schools. Whereas in many other countries the centralization of decision making over the content and delivery, of the curriculum is well established, the education system in the U.K. has, until recently, been characterized by fragmentation and a lack of central political direction. Teachers and librarians in the U.K. had previously worked within a culture which allowed considerable autonomy, with school library services provided by the local education authority as an additional resource for schools. School librarians are now being faced with the need to provide for a centrally directed curriculum, and to support specific information skills teaching in schools, increasingly without the support of a school library service, the service provided by public libraries as agents of the local education authority, to supplement libraries within schools. The use of information technology, has also become more significant.A British Library funded project, undertaken at Loughborough University's Department of Information and Library, Studies, has investigated the ways in which English secondary, school libraries are meeting these new challenges as the U.K. education system undergoes profound cultural and organizational change. The management of change within school libraries was a major task, and it was here that strategies for planning mirrored those being undertaken in the schools as a whole. Applying the principles of school development planning to the library emerged as a major feature of effective school libraries. 相似文献
9.
《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(1-2):53-64
Abstract All members of the Interlibrary Loan department need to be aware of current copyright law and related guidelines. Within the past ten years, there have been significant changes to the copyright laws (Sonny Bono Copyright Term Extension Act, Digital Millennium Copyright Act, TEACH Act, etc.), which have had an impact on the provision of library services, including ILL. Chapter 5 provides extensive background on the provisions of copyright law applicable to interlibrary loan, and also provides practical examples of how those laws and regulations are applied on a daily basis within the ILL department. 相似文献
10.
Elizabeth Kiscaden Michele Spatz Susan M. Wolfe Molly Knapp Erica Lake 《Journal of the Medical Library Association》2021,109(2):267
Objective:In 2018, the Network of the National Libraries of Medicine (NNLM) launched a sponsorship program to support public library staff in completing the Medical Library Association''s Consumer Health Information Specialization (CHIS). The objectives of our study were to: (1) determine whether completion of the sponsored specialization improved ability to provide consumer health information; (2) identify new health information services, programming, and outreach activities at public libraries; (3) investigate benefits of the specialization; and (4) determine the impact of sponsorship on obtaining and continuing the specialization.Methods:We used REDCap to administer a 16-question survey in August 2019 to 224 public library staff who were sponsored during the first year of the program. We measured competence in providing consumer health information aligned with the eight Core Competencies for Providing Consumer Health Information Services [1] as well as new activities at public libraries, benefits of the specialization to public library staff, career gains, and the likelihood of continuing the specialization based on funding.Results:More than 80% of 136 participants reported an increase in core consumer health competencies, with a statistically significant improvement in mean competency scores after completing the specialization. Ninety percent of participants have continued their engagement with NNLM, and more than half offered new health information programs and services. While more than half planned to renew the specialization or obtain the Level II specialization, 72% indicated they would not continue without NNLM sponsorship.Conclusions:Findings indicate that NNLM sponsorship of the CHIS specialization was successful in increasing the capacity of public library staff to provide health information to their communities. 相似文献
11.
本文对英国图书馆社会包容问题的历史缘起、理念发展以及在图书馆服务中的践行情况进行梳理,主要介绍了英国图书馆学家藏夫·穆德曼(Dave Muddiman)的公共图书馆社会排斥项目,该项目的主要研究成果包括三个方面:图书馆社会排斥相关理论探讨,针对被排斥群体的实证调研,图书馆改进的对策研究.穆德曼关于公共图书馆社会排斥问题的研究成果在理论导向和研究方法等方面可对我国图书馆学界开展图书馆社会包容研究起到借鉴作用. 相似文献
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《The Reference Librarian》2013,54(67-68):99-110
Summary At 3:30 any afternoon of the week, public librarians may feel confident of serving students. Indeed, students comprise a significant portion of public library users, and they require a good deal of attention. Unless librarians work with the schools, though, we do not truly complement the curriculum. The Newark (NJ) Public Schools and the Newark Public Library have therefore embarked on a program of library orientation for teachers. Synergy with instructors has taught public librarians new means of reinforcing learning. 相似文献
13.
Sheila Egoff 《International Information and Library Review》2013,45(3):265-279
AbstractIn Great Britain and the United States common developmental issues have resulted in the evolution of two very different models of school library provision. In the United States, school libraries are integrated media centers, separate from public library influence, staffed by specialists with dual training in teaching and librarianship, and dedicated to an educational mission. British school libraries are contested terrain with two patterns of staffing, support by Public Library Services, and incomplete formulation of mission and rationale. This article discusses five factors which have facilitated or retarded school library development in the two countries (standards, staffing and certification, government support, rationale, professionalization) and generalizes about development factors and the successful promotion of school libraries. 相似文献
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15.
Matthew Goldman 《Public Library Quarterly》2018,37(2):139-149
ABSTRACTPublic libraries have seen a decline in public funding, relying on a mixture of external types of funding to keep services running. With state and local governments continuing to face financial pressures, some libraries have explored alternative ways to maximize funding, by forming library districts. This report aimed at exploring library districts in three states, Colorado, Michigan, and Oregon, which have similar funding structures. The report found more stable and predictable funding patterns in library districts versus their counterparts and provides evidence that is a strong alternative for public libraries seeking a change in the way they obtain funds. 相似文献
16.
《Public Library Quarterly》2013,32(3-4):69-80
Abstract While the public library exists to serve a diverse clientele, one group often ignored consists of those with invisible challenges, such as attention deficit disorder (ADD) and attention deficit disorder with hyperactivity (ADHD), in children and adults. This article covers background information on ADD/ADHD, diagnostic criteria, and common characteristics of the disorder. The role of the public library in serving the ADD user is examined through needs assessment, training, programming, collection development, and continuing education for librarians. The public library can and should ensure that those who suffer from disordered attention skills benefit from the ordered knowledge at their local library. 相似文献
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《The Reference Librarian》2013,54(75-76):33-43
Summary Failure to engage an historical perspective can lead to exaggeration of the novelty of the “problem patron” phenomenon in libraries. In fact, from the institutions' earliest years, there were significant levels of fear that British public libraries would be abused by their intended users. This paper examines the experience of the problem patron in British public libraries in the years 1850-1919, and the definitions and solutions suggested by supporters and staff of these libraries. Contemporary sources are used to suggest that some observations about this period may have continued relevance for present discussions of the “problem patron.” 相似文献
18.
《Legal Reference Services Quarterly》2013,32(2-3):41-73
Abstract Historically, non-lawyer patrons in law libraries have been viewed with discomfort, and library services, even in libraries open to the public, have been geared toward members of the legal community. However, changes in both the needs of the public and in the demographics of library patrons are challenging the traditional allocation of services in public law libraries. This article discusses the reasons for the traditional allocation of services, the cultural and economic forces that are bringing the public to law libraries in greater numbers, and new modes of service that can better meet the needs of public patrons. 相似文献
19.
ABSTRACTLibrarians of the joint-use North Regional/Broward College (NR/BC) Library had sought opportunities to collaborate. Historically, challenges have arisen in programming for two distinct populations: seniors for the public library and the college library’s students. In recent years, the library successfully capitalized on organizational changes and nationwide attention to media literacy and social justice to create and deliver several well-received collaborations. This article describes the environment in which these initiatives developed and provides tips on collaborations in- and out-side joint-use libraries. This article also addresses the dearth of professional literature on programming advantages in joint-use libraries. 相似文献
20.
《The Reference Librarian》2013,54(67-68):257-271
Summary The Americans with Disabilities Act of 1990 (ADA) motivated libraries all over the United States to evaluate their accommodations and services to patrons with disabilities. This article presents a case study of the Texas Tech University Libraries project to meet the needs of their patrons in relation to ADA. The study focuses on including adaptive technologies in the library environment to aid blind, hearing, visually and physically-impaired patrons and increasing library staff awareness of the needs of patrons with disabilities. Findings from the study will also benefit school, public, and special libraries that are evaluating their access for patrons with disabilities. 相似文献