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1.
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries’ Facebook page content and popularity. An analysis of 72 academic health sciences libraries’ Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.  相似文献   

2.
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.  相似文献   

3.
A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.  相似文献   

4.
This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility.  相似文献   

5.
It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management.  相似文献   

6.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.  相似文献   

7.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.  相似文献   

8.
以对香港中文大学、城市大学等6所院校图书馆IC调研为基础,详细分析香港地区大学图书馆IC的建设与实践,指出香港地区大学图书馆IC对于整合资源、构建共享式学习和协作环境,促进校园学术研究的重要性,提出我国大学图书馆构建IC的若干建议。  相似文献   

9.
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc.  相似文献   

10.
The article presents the results of a quantitative comparative analysis of the activity of 59 Polish public university libraries on the social networking site Facebook (2009–2022). The study aimed to assess the use of Facebook by university libraries of different types and to evaluate the popularity of the content shared by these institutions based on the number of posts shared and the users' reactions to them. Fanpage Karma, a commercial online tool for monitoring social media monitoring was used to collect and statistically analyze the data from individual fan pages. The findings showed that overall, the degree of social media activity was not dependent on the type of library. Although the existence of Facebook is not new in the area of social networking, its use in Polish libraries has not yet become widespread. The phenomenon of the lack of library fan pages on social media is worrying given that several of these tertiary level libraries had no fan pages on any kind of social media. Nevertheless, for those that had a Facebook fan page, it was discovered that it was one of the primary tools for communicating with users, promoting library and information services, and other library activities.  相似文献   

11.
The primary objectives of this research article are to explore the concept of communication tools using Facebook, and to evaluate the performance of the East West University (EWU) Library Facebook page as a communication tool. The EWU Library Facebook page uses a variety of strategies and techniques to engage with its patrons. The author's intention is to examine this library Facebook page, which is explored using a case study method. This article also focuses on how Facebook facilitates collaborations between the library and the patron's community, as well as the implications for academic libraries in the future. This case study reviews the literature on the use of social networking while focusing on Facebook as a communication tool and engaging libraries in social networking. The article emphasizes the author's experience of working in an academic library to identify the main trends in providing services based on posting various topics through the Facebook page of the EWU Library, Bangladesh. The numerous issues in adapting Facebook as a communication tool and an exploration of the opportunity and drawbacks of the use of the Facebook application in academic libraries are also discussed.  相似文献   

12.
Over a million journal articles had been shared on public Facebook pages by 2017, but little is known about who is sharing (posting links to) these papers and whether mention counts could be an impact indicator. This study classified users who had posted about 749 links on Facebook before October 2017 mentioning 500 medical and health‐related research articles, obtained using altmetric.com data. Most accounts (68%) belonged to groups, including online communities, journals, academic organizations, and societies. Of individual profiles, academics accounted for only 4%, but the largest group were health care professionals (16%). More than half (58%) of all Facebook accounts examined were not academic. The non‐academic dominance suggests that public Facebook posts linking to health‐related articles are mostly used to facilitate scientific knowledge flow between non‐academic professionals and the public. Therefore, Facebook mention counts may be a combined academic and non‐academic attention indicator in the health and medical domains.  相似文献   

13.
Abstract

This article explores ways that academic libraries can promote their resources and services, as well as their roles in their communities with the help of Pinterest. It is the first study to examine the usage of Pinterest in an academic library of Bangladesh. Academic libraries have many options for using Pinterest to enhance resources and services. It is a versatile way for academic libraries to connect with patrons as well as reach patrons to enlighten about the significance of the library’s roles in communities. This article provides a literature review giving a special focus on the opportunities of using Pinterest for academic libraries. In addition, the author provides examples of successful ways of using the Pinterest account of East West University library, Dhaka, Bangladesh.  相似文献   

14.
A content analysis was conducted of status messages posted by academic libraries on seventeen Facebook pages. In addition to being informational, libraries attempt to engage and establish rapport with students through Facebook. The university setting not only creates a context for messages, but also offers a mutual set of experiences and values shared by libraries and students.  相似文献   

15.
Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests.  相似文献   

16.
信息共享空间战略规划与战术策划——以香港地区为例   总被引：2，自引：0，他引：2  
如何规划与建设具有中国特色的信息共享空间是我国大学图书馆未来发展的重要课题。文章以香港地区大学图书馆为例,论述了信息共享空间的战略规划与战术策划,为我国信息共享空间的规划与实施提供了建设性解决方案。该文为《数字图书馆论坛》2009年第2期本期话题“信息共享空间”的文章之一。  相似文献   

17.
In most academic libraries, books are placed on shelves in an order determined by their Library of Congress call number. Many who work in libraries have had the general impression that books that end up on the upper and lower shelves are at a disadvantage for being used. Surprisingly, little research had been done to test this assumption quantitatively. This study sought to address that deficit by measuring 2.25 years of usage statistics of approximately 21,000 books correlated to what shelves they were on.There was a clear preference for in-library use of items stored at the eye level of average patrons. For both checkouts and in-library use, items from the bottom shelf were used the least. When correlated to the different ways books could be discovered and then removed from the shelves, results indicated that physically browsing the shelves biased a patron to choose books at eye level significantly more often and to choose books on the bottom shelf significantly less often.While done in a large, academic library, this research may be useful to any library where books are placed on bookshelves for patrons to browse.  相似文献   

18.
鉴于Web2.0时代社会化媒体迅速普及并在政府事务中扮演越来越重要的角色,运用观察法和二手资料分析,对香港特别行政区政府在五大社会化媒体平台：Facebook、Twitter、YouTube、新浪微博和网志上开设的44个政府账户进行观察统计,分析其现状,并为其未来发展提供建议,同时也为中国大陆政府社会化媒体的应用提供借鉴。  相似文献   

19.
《The Reference Librarian》2013,54(75-76):45-54
Summary

Difficult patrons have been considered primarily from the perspective of the problem behaviours they present in libraries. Many have attempted to define the problem patron and to provide advice and develop guidelines for frontline public service staff. To understand the difficult patron in academic libraries we need to answer three questions-How well do we know our patrons? Do we unwittingly create difficult patrons through our failure to appreciate their needs? Do we regard patrons as difficult because the way they use libraries and conduct their information research does not match our idea of how it should be done? The answers to these questions suggest that we need to reconceptualize both our patrons and the services we provide. Library staff need to see difficult patrons not as problems but as challenges to the service ideas and standards we hold. A paradigm shift is necessary if we are to reconstruct our beliefs about our patrons, their information seeking behaviours, and the services we provide to meet their needs. Some strategies for developing the skills of library staff to work effectively with difficult patrons are presented.  相似文献   

20.
数项新近的研究显示:全球学术图书馆的使用量出现骤降,本科生对图书馆的使用情况尤其如是,借阅量呈递减趋势;杂志与书籍(纸本和电子本)的使用率偏低;以学习、完成作业或休闲阅读为目的的使用率也出现下降。或许跌幅最大、最显著的版块在于向馆员提交查询请求方面,即一般统称的参考咨询服务。这种跌幅背后,隐藏着若干因素,层出不穷的信息查阅模式为其中之一种,而读者对馆员工作范畴与能力的了(误)解程度亦为其原因之一。这种趋势在亚洲,特别是在文化语言多元化的香港,究竟有多明显？在数字时代,要提供切合学术图书馆读者需求的咨询服务,实有必要进行更详细的地区性调查研究,以探讨学术图书馆读者现有的态度和行为。  相似文献   

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